---
title: "Ep 192: Targeted Direct Mail: Tips For Building Local Trust in Real Estate"
description: Direct Mail Expert, Kristy Ball shares her tips and advice for running a successful direct mail marketing campaign to grow your real estate sphere.
---

[Smart Agents | Podcast](https://podcast.smartagents.com/podcast)

# [Ep 192: Targeted Direct Mail: Tips For Building Local Trust in Real Estate](https://podcast.smartagents.com/podcast/ep-192)

 Written by [Smart Agents](https://podcast.smartagents.com/podcast/author/smart-agents) | May 27, 2024 1:14:22 PM

*"The whole point of Direct Mail is to get in front of your farm, teach the people in front of you what you do."*

[Episode 192 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-192-targeted-direct-mail-tips-for-building/id1536859511?i=1000656885829) features New Jersey real estate agent and Direct Mail Expert, Kristy Ball. As one of the most affordable ways to get your name out to prospective clients, direct mail is sometimes forgotten in the digital world. As part of a 50-year family printing business, Kristy focuses on helping agents create impactful marketing campaigns that will help them stand out from the crowd.

Throughout our conversation, Kristy shares advice for launching a successful direct mail campaign, why going beyond the "Just Listed" message is so important and how often you should send mail pieces to your farm.

 

Learn more about L&B Printing at: [https://www.lbprintinginc.com/feature/realtors/](https://www.lbprintinginc.com/feature/realtors/)

[View full post](https://podcast.smartagents.com/podcast/ep-192)

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