--- title: "Ep 201: Embracing Change: Finding Success In A New Real Estate Market" description: Real Estate Agent, Katie McCowen shares how she re-built a thriving real estate business after relocating markets and having to start from scratch. image: https://podcast.smartagents.com/hubfs/Episode%20201%20Podcast%20Thumbnail.png --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Ep 201: Embracing Change: Finding Success In A New Real Estate Market ***"Instead of moving to where we knew people, we chose a completely different area****."* [Episode 201 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-201-finding-success-in-a-new-real-estate-market/id1536859511?i=1000663657055) features returning guest Katie McCowen. After building a thriving real estate career in Florida, Katie moved to Wisconsin and had to build a new sphere of influence from scratch. She'll discuss the innovative strategies she used to establish herself, including leveraging video content to showcase the area and provide valuable information to potential clients. Katie's story is a testament to the power of creating personal connections with clients, both online and offline. She emphasizes the importance of adapting to different market dynamics and finding unique ways to stand out as an agent. Plus, Katie will highlight the critical role of choosing the right brokerage and the benefits of ongoing training and support. Whether you're a real estate agent starting fresh in a new market or looking to refine your strategies, Katie's insights will provide invaluable takeaways:   Follow Katie on Instagram at: [https://www.instagram.com/movetowisconsin/](https://www.instagram.com/movetowisconsin/)   **Key Takeaways:** - **Starting over can be both challenging and invigorating,** offering growth and the chance to improve your strategies. - Video content showcasing your area can help **establish personal connections with potential clients.** - Building relationships with local business owners can lead to **powerful word-of-mouth marketing and referrals.** - **Adapting to new market dynamics** and standing out as an agent are key to success. - **Choosing the right brokerage** and receiving ongoing training and support can make a significant difference in navigating a new market. **Guest** Katie McCowen **Host** Michael Walter **Duration** 27 min **Released Date** July 29th, 2024 Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify [Listen Now](https://open.spotify.com/episode/56Duie79nQBIWeyOZkoUd7?si=XlfDW37HS4iDbk9d-I9iyQ) ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast [Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/73416c82-3738-4957-8f4b-2f8ce18cf3b0/the-smart-agents-podcast-episode-201-finding-success-in-a-new-real-estate-market) ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast [Listen Now](https://podcasts.apple.com/us/podcast/episode-201-finding-success-in-a-new-real-estate-market/id1536859511?i=1000663657055) ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast [Listen Now](https://youtu.be/6JckATfPDLI) ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) July 29 2024 “Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ... [Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) [![Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/hubfs/Episode%20265%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) ###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) July 29 2024 “Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ... [Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) [![Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/hubfs/Episode%20264%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) ###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) July 29 2024 “The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ... [Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) [![Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/hubfs/Episode%20263%20Pod%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) July 29 2024 “Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ... [Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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