“The more closely you link yourself to what you're doing, like the real version of you, people are going to respond to that. They're going to receive it well."
Episode 249 of The Smart Agents Podcast features Shannan McWaters, the #1 agent on social media in Tennessee, 2024 Top Ranked Agent in the Memphis market, and co-owner of The Firm Memphis. Known for her unfiltered approach and unmatched energy, Shannan has built a standout brand by doing things her own way.
She shares how breaking the mold helped her attract clients, dominate on social media, and revive listings other agents gave up on.
Connect with Shannan👇
Instagram: https://www.instagram.com/shannanmcwatersrealtor/
Website: https://thefirmmemphis.com/
Key Takeaways:
- Building a real estate brand rooted in authenticity
- Using social media to show personality—and get results
- How thinking like a buyer helps her fix and flip failed listings
