--- title: "Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way" description: Top-ranked agent Shannan McWaters shares how embracing her true personality helped her dominate social media, revive tough listings, and build a brand that actually connects. image: https://podcast.smartagents.com/hubfs/Episode%20249%20Podcast%20Thumbnail.png --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way ***“The more closely you link yourself to what you're doing, like the real version of you, people are going to respond to that. They're going to receive it well."*** **[Episode 249 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-249-breaking-the-mold-how-shannan-mcwaters/id1536859511?i=1000717032425)** features Shannan McWaters, the #1 agent on social media in Tennessee, 2024 Top Ranked Agent in the Memphis market, and co-owner of The Firm Memphis. Known for her unfiltered approach and unmatched energy, Shannan has built a standout brand by doing things her own way. She shares how breaking the mold helped her attract clients, dominate on social media, and revive listings other agents gave up on. Connect with Shannan👇 Instagram: [https://www.instagram.com/shannanmcwatersrealtor/](https://www.instagram.com/shannanmcwatersrealtor/) Website: [https://thefirmmemphis.com/](https://thefirmmemphis.com/)   Key Takeaways: - Building a real estate brand rooted in authenticity - Using social media to show personality—and get results - How thinking like a buyer helps her fix and flip failed listings **Guest** Shannan McWaters **Host** Michael Walter **Duration** 38 min **Released Date** July 14th, 2025 Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify [Listen Now](https://open.spotify.com/episode/2ktvD4Dm2hrDgMtTixcDeG?si=_8n0jXfoTQCbpiRY1OCKtg) ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast [Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/20f4c7bd-f40a-47b8-9fad-8b292269370a/the-smart-agents-podcast-episode-249-breaking-the-mold-how-shannan-mcwaters-reached-top-ranking-her-way) ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast [Listen Now](https://podcasts.apple.com/us/podcast/episode-249-breaking-the-mold-how-shannan-mcwaters/id1536859511?i=1000717032425) ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast [Listen Now](https://youtu.be/8QLPR4EDttU) ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) July 13 2025 “Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ... [Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) [![Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/hubfs/Episode%20265%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) ###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) July 13 2025 “Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ... [Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) [![Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/hubfs/Episode%20264%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) ###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) July 13 2025 “The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ... [Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) [![Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/hubfs/Episode%20263%20Pod%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) July 13 2025 “Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ... [Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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