---
title: Ep 202: How To Handle Any Objection With Confidence and Preparation
description: "Bill Walsh, the \"King of Objection Handling\" joins The Smart Agents Podcast to share his tips for handling buyer objections and closing more sales."
---

[Smart Agents | Podcast](https://podcast.smartagents.com/podcast)

# [Ep 202: How To Handle Any Objection With Confidence and Preparation](https://podcast.smartagents.com/podcast/ep-202)

 Written by [Smart Agents](https://podcast.smartagents.com/podcast/author/smart-agents) | Aug 12, 2024 10:15:56 AM

***"Nobody sells their home unless there is a need, want and desire to do so. So, we need to start with the outcome in mind.*** *"*

[Episode 202 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-202-how-to-handle-any-objection-with/id1536859511?i=1000665009066) features Bill Walsh, the "King of Objection Handling" and Founder of The Objection Box. Helping entrepreneurs scale their businesses to achieve financial freedom, Bill focuses on attacking common objections by identifying what he calls the North Star of a sale.

Throughout our conversation, Bill emphasizes the importance of building confidence through hard work and preparation. He discusses the concept of smoke screens buyers put up and how to get to the real objections. He also talks about the importance of understanding the client's desired outcome and using that to guide the conversation.

Bill shares his approach to objection handling and the five main objections he focuses on: think about it, partner, money, fear, and logistics.

 

Join The Object Box Community on Facebook: [https://www.facebook.com/share/g/2MDN9Fp2oNUsFFuv/](https://www.facebook.com/share/g/2MDN9Fp2oNUsFFuv/)

 

Where to Follow Bill Walsh:

Instagram: [https://www.instagram.com/billwalshofficial](https://www.instagram.com/billwalshofficial)  
Facebook: [https://www.facebook.com/bill.walsh.31105](https://www.facebook.com/bill.walsh.31105)  
YouTube: [https://www.youtube.com/@TheObjectionBox](https://www.youtube.com/@TheObjectionBox)  
LinkedIn: [https://www.linkedin.com/in/bill-walsh-941678113/](https://www.linkedin.com/in/bill-walsh-941678113/)

 

[View full post](https://podcast.smartagents.com/podcast/ep-202)

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