Our Latest Podcast Episodes

"Solve the problem of not maximizing the technology you're using."

It’s no secret there is a ton of software and automation at your fingertips but it can get really overwhelming when deciding how to best utilize all of these tools.

Throughout Episode 190 of The Smart Agents Podcast, we are joined by Scott Sillari, CRO of Real Synch to discuss the importance of integrating technology into your real estate business. Throughout our conversation, Scott shares why he feels it is best to maximize the technology they already have before adding new tools. He also highlights the benefits of AI-powered solutions and automation in saving time and improving efficiency.

Learn more about Real Synch at: https://www.realsynch.com/

"The reality is, leads are on multiple websites, they are talking to multiple agents, usually like four or five."

In today's fiercely competitive real estate landscape, standing out is no longer optional – it's essential. And in a digital age where technology reigns supreme, mastering the art of digital marketing can be the game-changer your business needs.

Throughout Episode 189 of The Smart Agents Podcast we'll explore key insights from industry expert Eric Preston, founder of  Agent Launch. Whether you're a seasoned agent or just starting out, Eric's expertise offers invaluable guidance for navigating the complexities of digital marketing in real estate. By implementing these strategies, you can supercharge your digital presence, attract high-quality leads, and propel your business to new heights.

1. Differentiate Yourself: Eric emphasizes the importance of carving out a unique identity in a crowded market. By leveraging digital marketing strategies tailored to your strengths and target audience, you can differentiate yourself and make a lasting impression.

2. Target Niche Markets: Gone are the days of casting a wide net. Eric advocates for targeting niche markets to maximize impact. By crafting personalized messaging that resonates with specific audiences, you can attract high-quality leads and stand out from the competition.

3. Generate Your Own Leads: Take control of your business by generating your own leads. Eric shares invaluable strategies for lead generation that empower agents to build a sustainable pipeline and reduce reliance on external sources.

4. Balance Automation and Personalization: Automation can streamline processes, but personalization is key in fostering genuine connections with clients. Eric offers insights on striking the right balance between automation and personal touchpoints to maximize efficiency and effectiveness.

5. Harness the Power of YouTube: YouTube isn't just for cat videos – it's a potent tool for lead generation and conversion in the real estate industry. Eric highlights the immense potential of YouTube as a platform for building authority, attracting leads, and converting them into loyal clients.

Check out Agent Launch at: https://agentlaunch.com/

Subscribe To Eric’s YouTube Channel at: https://www.youtube.com/@ericbpreston

"You will exit your business one day that's a given and it's either because you're going to want to or because you have to."

Episode 188 of The Smart Agents Podcast features business coach and Founder of Simplifying Entrepreneurship, Pete Mohr Pete emphasizes the crucial role of aligning your business with your personal vision to achieve your desired lifestyle. Discover the transformative power of a well-defined vision, mission, and promise in attracting the right clients and guiding your business forward. Pete goes beyond the basics, shedding light on creating a promise that showcases the incredible transformation you can offer to your clients.

📈 Efficiency is the name of the game! Learn how to document your processes effectively using project management tools to streamline operations and maximize impact. Pete underscores the importance of focusing on client-facing activities and smart delegation to make the most out of your time.

🚀 Planning for the long haul? Pete Mohr stresses the significance of planning your business exit strategy from the get-go. Be prepared for life's unpredictable events like death, divorce, disability, and disagreements that can influence your business exit.

💼 Boost the value of your business by building social capital, process capital, and financial capital. Develop a comprehensive exit planning strategy encompassing financial planning, personal planning, and insurance coverage.

🔄 Keep your exit plan dynamic! Regularly evaluate and update your strategies to ensure they align with your evolving goals and circumstances.

Get Your Copy of The 10 Laws to Business Leadership: https://simplifyingentrepreneurship.com/laws/

Listen to the Business Owner Breakthrough Podcast at: https://podcasts.apple.com/us/podcast/business-owner-breakthrough-podcast/id1567456933?uo=4

“The landscape has definitely changed, I mean we are all fighting for the same type of client.”

Episode 187 of The Smart Agents Podcast features returning guest, Jessica Di Re. Based in Montreal, Jessica last joined us in August of 2021and since then the real estate landscape has changed drastically. 

In her local market, she has seen an increase in rentals and has positioned herself to be better equipped to meet her client's needs.

Throughout our conversation, Jessica shares how her marketing efforts have evolved, how she educating clients through the changing market and why she is using webinars to connect with leads on their time.

See more from Jessica at: https://linktr.ee/jessicadire

Follow on Instagram at: https://www.instagram.com/jessicadire

"I’ve always been a problem solver… meet the client, get them to like you, figure out what their problems are and provide them with a solution."

Episode 186 of The Smart Agents Podcast features Richard Luebeck, Broker/Owner of Red Lion Realty located in the fast-growing Katy, TX. Launching his real estate career in 2009, Richard emphasizes the importance of consistency and providing a high level of service to clients. 

Throughout our conversation, Richard discusses the challenges faced and opportunities gained during the housing market downturn and the explosive growth during the COVID-19 pandemic. He also shares his lead generation strategies, which include open houses, social media and weekly newsletters.

Follow Red Lion Realty on Instagram at: https://www.instagram.com/redlionrealtygroup/

"Professionalism is synonymous with value. When people see professionalism, it automatically translates into value." 

Episode 185 of The Smart Agents Podcast features 50-year real estate vet and winner of the 2015 Realtor of the Year in Dallas Award, Sonny Moyers. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide and has just recently released his book, The Architecture of the Real Estate Practice

Episode Overview:

Sonny Moyers shares his journey and insights garnered over decades of navigating the ever-evolving landscape of real estate. Here's a sneak peek into what you can expect from this enriching conversation:

Intuitive Thinking and Professionalism: Moyers underscores the importance of intuitive thinking and professionalism in the real estate realm. He highlights how these qualities are not just admirable traits but essential components for success in a competitive market.

Client-First Approach: Putting the client first isn't just a mantra; it's a guiding principle for Moyers. He emphasizes the significance of providing exceptional service and building trust, regardless of the transaction's size. Moyers believes that professionalism is synonymous with value, and ethical behavior forms the bedrock of long-term success.

Building Long-Term Relationships: In a world driven by transactions, Moyers advocates for a shift in focus toward building long-term relationships with clients. He discusses the 'law of the few,' emphasizing how a relatively small number of clients can significantly impact an agent's revenue. Moyers provides insights into effective client management programs and account planning strategies to nurture these relationships beyond the closing of a deal.

Perception Sales and Market-Proof Business: Moyers introduces the concept of perception sales, where agents showcase proficiency beyond real estate expertise to instill trust and value in clients. He concludes the conversation by discussing the importance of building a market-proof business anchored on strong client relationships.

Resources:

Get Your Copy of The Architecture of the Real Estate Practice at: http://realestatebook.org/
Check out Sonny on YouTube at: https://www.youtube.com/@AREP2023

"If someone has raised their hand and is saying, 'Hey, I'm interested in what you're doing because I have some sort of problem that needs to be solved.' It's now my duty to get to know who that person is so that I can understand what their problem is and see if I can help them solve it." 

Episode 184 of The Smart Agents Podcast features lead generation expert, author and founder of Call The Damn Leads, Drewbie Wilson. In real estate, the name of the game is lead generation and how to get someone to choose to work with you over your competition. With an extensive background in sales and marketing, Drewbie has honed his process for generating exclusive leads.

Beyond bringing in new leads, Drewbie has developed a proven follow-up strategy to not only start a conversation but also close more deals using Memes. Throughout our conversation, Drewbie shares how a combination of organic and paid marketing strategies is your best bet for growing your business.

Get a Free Copy of Call The Damn Leads at: https://callthedamnleads.com/pages/bookdownload
Visit Call The Damn Leads at: https://callthedamnleads.com/
Follow Drewbie on Instagram at: https://www.instagram.com/callthedamnleads/

"It was the first time in my adult life I saw a correlation between the work I put into something and the pay I received."

Episode 183 of The Smart Agents Podcast features Milwaukee-based real estate professional Justin Ippoliti. Initially entering the real estate world to supplement his income while teaching, Justin's trajectory took a surprising turn as he transitioned into a full-time realtor with Shorewest Realtors. In our conversation, Justin shares the pivotal moments of his career shift, the evolution of his marketing strategies, and invaluable tips for aspiring agents.

Justin delves into the importance of mentorship, adapting to market shifts, and leveraging personal experiences to better serve clients. With a keen eye on growth and efficiency, Justin's insights offer a roadmap for success in an ever-changing industry.

Key takeaways include the potential for unexpected career paths, the significance of relationship-building in real estate, the necessity of adapting marketing methods, and the value of tracking success and trends.

"The goal for every agent is to be the go-to person when Real Estate comes up."

Episode 182 of The Smart Agents Podcast features New Jersey-based agent John Tawfik of The John Tawfik Real Estate Team. Sharing his experience and strategies for building a successful real estate business, John emphasizes the importance of tapping into your sphere of influence and expanding it through personal connections, social media, and community involvement.

John also highlights the value of mentorship and support in the real estate industry. John's approach to marketing focuses on nurturing leads and building relationships for long-term success.

Follow the John Tawfik Real Estate Team on Instagram at: https://www.instagram.com/johntawfikrealestateteam

"Branding puts you in the driver's seat of having the luxury of choosing who you want to do business with."

Episode 181 of The Smart Agents Podcast features Kat Torre, brand architect and voice expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding.

Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers.

Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market.

Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies

Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709