--- title: Ep 243: Why Referrals Are The Real ROI For Real Estate Agents description: Daniel Berger shares the exact guerrilla marketing, lead gen, and client-first strategies that took him from real estate rookie to running a $75M brokerage in just 10 years. image: https://podcast.smartagents.com/hubfs/Episode%20243%20POdcast%20Thumbnail.png --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Ep 243: Why Referrals Are The Real ROI For Real Estate Agents ***“I don't view transactions as a dollar amount, I view them as I'm helping people. My view is, helping people helps me grow my business."*** [Episode 243 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-243-why-referrals-are-the-real-roi-for-real/id1536859511?i=1000710839425) features Daniel Berger, Broker/Owner of Remax Prestige Properties in White Plains, NY. After pivoting from careers in sales and marketing, Daniel has built a thriving brokerage using guerrilla marketing tactics, client-first service, and a serious investment in lead generation. He shares how treating every client (no matter the price point) like a long-term relationship has led to referral after referral. From navigating 205 home showings for one buyer to lending clients money to close deals, Daniel’s stories are as practical as they are inspiring. You'll also hear how he's leveraged tools like RateMyAgent to build one of New York's most trusted reputations.   🔗 Connect with Daniel: Instagram: [https://www.instagram.com/danielmberger/](https://www.instagram.com/danielmberger/) Facebook: [https://www.facebook.com/danielmbergerrealestate/](https://www.facebook.com/danielmbergerrealestate/) LinkedIn: [https://www.linkedin.com/in/danielmberger17/](https://www.linkedin.com/in/danielmberger17/)   🎧 Listen to Adventures Of A Real Estate Broker: Apple: [https://podcasts.apple.com/us/podcast/adventures-of-a-real-estate-broker/id1759400783](https://podcasts.apple.com/us/podcast/adventures-of-a-real-estate-broker/id1759400783) Spotify: [https://open.spotify.com/show/0VSmL50kjj2c41dpEokUYX?si=e69bea4027544e7d](https://open.spotify.com/show/0VSmL50kjj2c41dpEokUYX?si=e69bea4027544e7d) YouTube: [https://www.youtube.com/channel/UCa0Gluy3mi7q\_b\_c5xRJzzQ](https://www.youtube.com/channel/UCa0Gluy3mi7q_b_c5xRJzzQ)     Key Takeaways: - The guerrilla tactics Daniel uses to stand out in a saturated market - How Zillow leads built his pipeline—and how he maximizes ROI - Why authentic service and apologies can unlock repeat business **Guest** Daniel Berger **Host** Michael Walter **Duration** 38 min **Released Date** June 2nd, 2025 Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify [Listen Now](https://open.spotify.com/episode/4YyH5Rca2UHwEnwZKfXaIH?si=YKWrOA-uRJ-n8LcSU5Ac0Q) ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast [Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/7378fc03-2da1-4895-b56b-4bad140dfdb5/the-smart-agents-podcast-episode-243-why-referrals-are-the-real-roi-for-real-estate-agents) ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast [Listen Now](https://podcasts.apple.com/us/podcast/episode-243-why-referrals-are-the-real-roi-for-real/id1536859511?i=1000710839425) ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast [Listen Now](https://youtu.be/CWOPfDYg6_c) ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) June 2 2025 “Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ... [Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) [![Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/hubfs/Episode%20265%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) ###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) June 2 2025 “Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ... [Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) [![Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/hubfs/Episode%20264%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) ###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) June 2 2025 “The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ... [Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) [![Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/hubfs/Episode%20263%20Pod%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) June 2 2025 “Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ... [Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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