Episode 245 of The Smart Agents Podcast features Ethan Leifer, Founder and CEO of 74 West Real Estate in New York City. With over 12 years in the business, Ethan has made a name for himself by succeeding where others failed—turning expired listings and FSBOs into closings through cold calling, empathy, and marketing innovation.
Ethan shares how he used to make up to 3,000 calls a week, transforming rejection into opportunity. He breaks down his 3-part strategy for converting FSBOs, the powerful analogies he uses to get sellers to see the value of working with an agent, and how he built a brokerage where mentorship and agent development are at the core.
🔗 Connect with Ethan:
Website: https://74westre.com/
Instagram: https://www.instagram.com/ethan_leifer_313
Key Takeaways:
- Ethan's exact cold call structure for expired and FSBO leads
- A powerful analogy that converts stubborn FSBOs
- The digital ad strategy that sells homes others couldn’t
