Ep 263: Why Humor Works: How To Build A Brand People Remember

“Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that your target audience is experiencing."

Episode 263 of The Smart Agents Podcast features Aidan Brannigan, founder of No Boring Brands, to share how he’s redefining social media marketing through humor, memes, and creative storytelling — helping even the most traditional industries break through online.

From building one of the largest marketing meme pages on Instagram to leading campaigns for companies like Apollo and Palo Alto Networks, Aidan has proven that humor isn’t just for entertainment — it’s one of the most powerful tools for brand connection and audience growth.

Learn More From Aidan👇

LinkedIn: linkedin.com/in/aidanbrannigan

Website: https://www.noboringbrands.co/


Key Takeaways:

  • How real estate agents can use humor to stand out without losing professionalism
  • Why niche, authentic content outperforms generic marketing every time
  • Simple tools and strategies for creating engaging memes and short-form videos
  • How consistency and creativity lead to long-term brand authority

Guest

Aidan Brannigan

Host

Michael Walter

Duration

39 min

Released Date

Oct 20th, 2025

Spotify

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Youtube Podcast

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