“Anybody can build a personal brand, but very few people can build a Profitable Personal Brand.”
Episode 149 of The Smart Agents Podcast features returning guests Tonya Eberhart and Michael Carr, Co-Founders of BrandFace to talk all about going beyond the basics to set you apart from the competition.
“If you try to market without a very clear brand and idea of who you are going after, you're going to end up marketing like everyone else in the real estate world. That’s why we call it the Sea of Sameness.”
Throughout our conversation, Tonya and Michael share their 5 Critical Questions All Successful Brands Must Answer, their proven strategy for defining a target audience and so much more.
In this episode, we talk about...
- Success Using BrandFace Principals
- The Difference Between Branding and Marketing
- Defining Your Point Of Difference
- The HEAP Method for defining your target audience
- Narrowing Down Your Target Audience
- 5 Critical Questions A Great Brand Must Answer
- The Payoff Of Building A Strong Personal Brand
- Helping New Agents Determine Their Ideal Customer
- Showing Your True Worth Through Branding
- Consistently Share Your Message
- Brand-Centered Content Creation
- Key Metrics For Determining If A Brand Strategy Is Working
- Find A Brokerage That Celebrates Agent Individualism
