“Anybody can build a personal brand, but very few people can build a Profitable Personal Brand.”
Episode 149 of The Smart Agents Podcast features returning guests Tonya Eberhart and Michael Carr, Co-Founders of BrandFace to talk all about going beyond the basics to set you apart from the competition.
“If you try to market without a very clear brand and idea of who you are going after, you're going to end up marketing like everyone else in the real estate world. That’s why we call it the Sea of Sameness.”
Throughout our conversation, Tonya and Michael share their 5 Critical Questions All Successful Brands Must Answer, their proven strategy for defining a target audience and so much more.