“The number one thing I would really focus on is figuring out what their pain is, why is a person coming to you.”
Episode 160 of The Smart Agents Podcast features Sophia Dagnon, the Head of Research and Copy at GetUplift, a Conversion Rate Optimization agency. When it comes to marketing, the ultimate aim is conversion – turning your leads into loyal customers. But for Sophia and her team, it's about more than just catchy subject lines or ad copy.
“Obviously they're coming to you because they need help to find a real estate agent to get a house but it's about taking those couple of steps deeper.”
Throughout our conversation, Sophia unveils the strategies to pinpoint customer pain points, harness data for message enhancement, and provides valuable tips to assess whether your message is truly driving conversions. Tune in and discover the keys to a more effective marketing approach!
Learn more at: https://getuplift.co/blog/
In this episode, we talk about...
- Focusing On Your Ideal Customer's Pain Points
- How To Build A List Of Pain Points To Target
- Regularly Speaking With Customers To See If Marketing Is Hitting the Mark
- What Is Emotional Targeting?
- How To Best Market To Multiple Client Avatars?
- How Often Should You Be Creating Educational Content?
- How To Properly Test Your Marketing Message?
- How To Properly Balance Your Marketing Campaign?
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