---
title: "Episode 168: Stand Out In The AI World With Human To Human Marketing"
description: Business coach, Bryan Kramer joins The Smart Agents Podcast to share how in a Human To Human business, real estate agents can better connect with clients.
image: https://podcast.smartagents.com/hubfs/Episode%20168-%20Podcast%20Thumbnail%20(1).png
---
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# Episode 168: Stand Out In The AI World With Human To Human Marketing
*"I believe everybody's advantage right now, is being human. Human is the competitive advantage."*
[Episode 168 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-168-s-tand-out-in-the-ai-world-with-human-to/id1536859511?i=1000637408591) features Bryan Kramer, renowned business strategist, global keynote speaker, executive trainer and two-time best-selling author. Known for his talks on human-to-human businesses, Bryan shares how entrepreneurs can focus on simplifying communication, displaying empathy and celebrating their imperfections to build a stronger connection to their client base.
Throughout our conversation, Bryan shares how real estate agents can stand out from the crowd in an increasingly automated world and why not shying away from your flaws draws more customers.
Check out more from Bryan Kramer at: [https://bryankramer.com/](https://bryankramer.com/)
In this episode, we talk about...
- The 3 Pillars Of Human to Human Businesses
- Simplifying The Process For Clients
- Embracing Imperfections To Connect With Clients
- Showing Off Your Human Side In Your Marketing
- Importance of Creating Human Connections In An AI World
- Tips For Better Human Connections With Cold Leads
**Guest**
Bryan Kramer
**Host**
Michael Walter
**Duration**
33 min
**Released Date**
December 4th, 2023
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Spotify
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Apple Podcast
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Youtube Podcast
[Listen Now](https://youtu.be/klV8N_RqpXo)
### Watch Previous Podcast Episodes
[](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
December 4 2023
“Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
[](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
December 4 2023
“Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
[](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
December 4 2023
“The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
[](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
December 4 2023
“Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
 
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