---
title: "Episode 17: Coming Off A Huge Year, Rose Explains What Sets Her Apart"
description: With more than thirty years of experience in the real estate industry, Florida-based Rose Sklar had her most successful year yet.
image: https://podcast.smartagents.com/hubfs/Podcast_Thumbnail_Ep17.jpg
---

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# Episode 17: Coming Off A Huge Year, Rose Explains What Sets Her Apart

*"You have to grow and evolve. Change is an important part of success. If you don't do it, somebody else will and you're out."*

With over three decades of experience as a real estate professional, Rose Sklar is coming off her most successful year yet.

*“In October of this year, I closed $12 Million in my market, in one month… some people do that in one year."*Episode 17 of The Smart Agents Podcast features part one of our conversation with the Florida-based agent.

*“Real estate is simple, but it's not easy. It requires grit and hustle.”*

[Check out part two of our conversation with Rose in Episode 18!](https://podcast.smartagents.com/podcast/ep-18)

 

**In this episode, we talk about...**

1:25 Who Is Rose Sklar

4:14 You Have To Be Willing To Grow And Evolve

6:38 Bringing Invaluable Experience To Every Deal

7:40 Creating One Of A Kind Experiences When Listing Luxury Properties

9:40 The Importance Of Having A Consistent Theme With All Marketing Material

11:06 Tips For Getting Your Marketing Emails Opened

13:12 Creating A Content Heavy Website And Becoming The Community Expert

18:49 Using The Facebook Shop Feature To Showcase Listings

20:45 Understanding Your Buyer Pool To Be Serve Their Needs

22:47 The Importance Of Setting Boundaries To Avoid Burnout

23:43 Handling Objection And High Stress Situations

26:13 How To Separate Business And Family Time When Working With Family

28:46 Remaining Top Of Mind With Past Clients Through COVID Pandemic

30:42 Don’t Get Upset If A Lead Chooses Another Agent

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