Episode 181: Developing The Foundation Of A Profitable Personal Brand

"Branding puts you in the driver's seat of having the luxury of choosing who you want to do business with."

Episode 181 of The Smart Agents Podcast features Kat Torre, brand architect and voice expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding.

Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers.

Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market.

 

Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies

Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709

 

In this episode, we talk about...

  • The Evolution Of One-to-One Business
  • Importance of Building Your Personal Brand Early In Your Real Estate Career
  • Personal Branding Goes Beyond Social Media
  • First Step For Developing A Personal Brand
  • Emotional Element Behind Personal Branding
  • Tips For Building A Personal Brand As A Seasoned Agent
  • Importance of Brand Alignment Across Professional Platforms
  • Tips For Building Credibility
  • Overcoming Limiting Beliefs and Imposter Syndrome
  • Sharing Her Branding Strategy With A Wider Audience
Guest

Kat Torre

Host

Michael Walter

Duration

34 min

Released Date

March 11th, 2024

Spotify

Listen Now

Google Podcast

Listen Now

Apple Podcast

Listen Now

Youtube Podcast

Listen Now

Watch Previous Podcast Episodes

Ep 251: Breaking Through: Bailey Tarr’s Rise In Luxury San Diego Real Estate
Ep 251: Breaking Through: Bailey Tarr’s Rise In Luxury San Diego Real Estate
March 11 2024

“Those first couple months, I was so excited the day I passed and then the next day I'm like, 'So, what do I do?'"

Play Episode
Ep 250: Why Most Geographic Farming Fails And What To Do Instead
Ep 250: Why Most Geographic Farming Fails And What To Do Instead
March 11 2024

“How do you position yourself as an expert and an ambassador? And how do you get seen in a way that shows up?"

Play Episode
Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way
Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way
March 11 2024

“The more closely you link yourself to what you're doing, like the real version of you, people are going to respond to ...

Play Episode
Ep 248: Michael Abraham’s Keys To Launching A Successful Real Estate Career
Ep 248: Michael Abraham’s Keys To Launching A Successful Real Estate Career
March 11 2024

“Have an objective that you have in mind for every day. Wake up with the plan. Do the hard stuff first. Whatever that ...

Play Episode

Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.