"Branding puts you in the driver's seat of having the luxury of choosing who you want to do business with."
Episode 181 of The Smart Agents Podcast features Kat Torre, brand architect and voice expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding.
Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers.
Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market.
Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies
Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709