"TikTok has been amazing. I would say probably like 30% to 50% of my business at this point is coming from TikTok."
Episode 191 of The Smart Agents Podcast features Denver-based real estate agent, Riley Wenger. Beginning her real estate journey as an investor herself, Riley now uses her own experience to help aspiring investors purchase their own properties.
Riley also discusses her approach to personal branding and using social media, particularly TikTok, to educate and attract her ideal clients. She shares her content creation process and the importance of authenticity and providing value to her audience.
Follow Riley on TikTok at: https://www.tiktok.com/@realestateriley_denver
Key Takeaways:
- Strategies for affordable investing using the "House-Hacking" method.
- Why personal branding is a must in today’s real estate world.
- How TikTok is contributing to nearly 50% of Riley’s lead generation.
- Focus on providing value with your content creation to build connection with potential clients.
