"The whole point of Direct Mail is to get in front of your farm, teach the people in front of you what you do."
Episode 192 of The Smart Agents Podcast features New Jersey real estate agent and Direct Mail Expert, Kristy Ball. As one of the most affordable ways to get your name out to prospective clients, direct mail is sometimes forgotten in the digital world. As part of a 50-year family printing business, Kristy focuses on helping agents create impactful marketing campaigns that will help them stand out from the crowd.
Throughout our conversation, Kristy shares advice for launching a successful direct mail campaign, why going beyond the "Just Listed" message is so important and how often you should send mail pieces to your farm.
Learn more about L&B Printing at: https://www.lbprintinginc.com/feature/realtors/
Key Takeaways:
- Consistency is key in direct mail marketing for real estate agents.
- Stay in a specific area to build trust and familiarity.
- Address real-life real estate problems in your direct mail campaigns
- Set realistic expectations for results and track the success of your campaigns
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