--- title: "Ep 193: Selling With A Story: How Latham Jenkins Markets One Of A Kind Properties" description: Jackson Hole-based realtor, Latham Jenkins delves into the critical role of lifestyle plays in real estate and how visual media can elevate property marketing. image: https://podcast.smartagents.com/hubfs/Episode%20193%20-%20Podcast%20Thumbnail.png --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Ep 193: Selling With A Story: How Latham Jenkins Markets One Of A Kind Properties *"The role of the realtor extends beyond just selling the house, it’s more of a matchmaker to ensure your client's success.”* [Episode 193 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-193-selling-with-a-story-how-latham/id1536859511?i=1000657643377) features Latham Jenkins of Live Water Jackson Hole. Latham dives into the critical role lifestyle plays in real estate and how visual media can elevate property marketing. He stresses the importance of showcasing local amenities and creating a sense of desire through captivating imagery. Latham highlights the value of being a hyper-local expert, sharing the unique stories and experiences of a community to attract buyers. Understanding clients' needs and desires is crucial, he explains, to find them the perfect property that fits their ideal lifestyle. Throughout our conversation, Latham addresses the unique challenges of selling property in a destination like Jackson Hole, emphasizing the need to keep potential buyers interested even after they've left the area. He discusses his unique approach to marketing luxury properties, such as creating spec videos and involving sellers in the process. Latham emphasizes the importance of understanding each property's unique features and engaging buyers in the property's setting before showcasing the house. He shares his experience [selling a 233-acre ranch](https://www.realtor.com/news/unique-homes/wy-most-expensive-home-is-a-35m-ranch-bordering-grand-teton-national-park/) to illustrate these points.   **Visit Live Water Jackson Hole at:** [**https://www.livewaterjacksonhole.com/**](https://www.livewaterjacksonhole.com/) **Follow Latham on Instagram at:** [**https://www.instagram.com/lathamjenkins.jacksonhole/**](https://www.instagram.com/lathamjenkins.jacksonhole/) **Key Takeaways:** - Real estate is not just about buying a house, but also about buying into a desired lifestyle. - Captivating imagery and visual media are crucial in marketing properties and creating desire. - Being a hyper-local expert and sharing unique community stories can attract both buyers and sellers. - Understanding clients' needs and desires is essential in finding the right property that enhances their desired lifestyle.  - Engaging sellers in the process can help increase the odds of winning luxury property listings. - Being a hyper-local expert and understanding the unique features of each property is essential in showcasing and selling it effectively. - Engaging buyers in the property's setting before showcasing the house can help create a stronger connection and increase the chances of a successful sale. - Genuine enthusiasm and engagement in the selling process are key to building trust and securing referrals. **Guest** Latham Jenkins **Host** Michael Walter **Duration** 41 min **Released Date** June 3rd, 2024 Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify [Listen Now](https://open.spotify.com/episode/49G9GJjbEK7JYrdFRkMvuG?si=esonNp8SSZmojTQkGn1TAw) ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast [Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/7334e84f-07ee-41e7-b698-f1a493fd1e42/the-smart-agents-podcast-episode-193-selling-with-a-story-how-latham-jenkins-markets-one-of-a-kind-properties) ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast [Listen Now](https://podcasts.apple.com/us/podcast/episode-193-selling-with-a-story-how-latham/id1536859511?i=1000657643377) ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast [Listen Now](https://youtu.be/Nd-4FM0mK54) ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) June 3 2024 “Little did I know that it would be the best possible thing I had ever done in my entire life." 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[Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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