--- title: "Episode 20: Master Your Market With Geographic Farming" description: Ryan Smith, Founder of Launch Your Farm shares his thoughts on all things geographic farming. image: https://podcast.smartagents.com/hubfs/Podcast_Thumbnail_Ep20-1.jpg --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Episode 20: Master Your Market With Geographic Farming *“The mistake that a lot of agents make is they say, ‘Well, I'm going to start with my neighborhood because I live here.’”* Episode 20 of The Smart Agents Podcast features our conversation with Ryan Smith, Founder of [Launchyourfarm.com](http://launchyourfarm.com/). Drawing on his past experience, Ryan has created a series of educational courses to help agents perfect their geographic farming strategies.  *“The reason I see most agents fail when it comes to farming is they go too big and they try to reach more people and they ended up burning their budget.”*By budget, Ryan is not talking strictly financial. While money is the biggest thing to consider when developing your marketing plan, he says you must consider your time and energy budget as well. *“The energy budget is the thing that a lot of people skip over, which is, is this going to suck the energy out of me? Is this going to suck the life out of me?”*Whether you are a brand new agent or a thirty-year vet, you are not going to want to miss Ryan’s tips. Plus, for our listeners only, Ryan is offering 20% off of his course. **Check out the episode** to see how you can claim this offer   **In this episode, we talk about...** 1:39 How Ryan Smith Got His Start In Real Estate? 3:47 When Did Ryan Start Focusing On Geographic Farming? 4:55 The Struggles Of Breaking In To A New Market 5:50 Top Three Things Agents Need To Do When Moving To A New Market 8:28 Adding Value To Your Database 10:06 Things Agents Can Do To Help Their Community While Establishing Themselves As A Market Expert 12:18 Using Social Media To Engrain Yourself Into A Community 14:13 Explaining The SCOPE Method 15:50 What Is [Launchyourfarm.com](http://Launchyourfarm.com)? 19:26 How To Get Started With Geographic Farming? 20:38 Understanding The Amount Of Resources You Have To Put Toward Marketing 23:04 Where To Find Ryan’s Courses 23:35 Why Did Ryan Gravitate Towards Geographic Farming?   **Guest** **Host** **Duration** **Released Date** Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast Listen Now ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) January 17 2021 “Little did I know that it would be the best possible thing I had ever done in my entire life." 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[Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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