"You have statistically seven seconds online to capture someone's attention. In that time, they're going to decide if they're going to click away or if they're going to stay."
Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off.
Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website.
Learn more about Distill Your Story at:
https://distillyourstory.com/
Follow on Social at:
Facebook: https://www.facebook.com/storydistiller/
Instagram: https://www.instagram.com/distillyourstory/
LinkedIn: https://www.linkedin.com/in/ryanholck
Key Takeaways:
- Clear messaging and relatable stories are crucial for engaging website visitors.
- Your website should be designed to quickly provide key information to potential clients.
- Calls to action should be prominent and strategically placed.
- Incorporating social proof, such as testimonials, builds trust with visitors.
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