---
title: "Ep 207: Unleashing Your Listing Agent Potential With Chris Stafford"
description: San Fransisco-based real estate broker and Founder of The Agent Unleashed, Chris Stafford shares his tips for generating more listings without spending more marketing dollars.
image: https://podcast.smartagents.com/hubfs/Episode%20207%20Podcast%20Thumbnail.png
---

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# Ep 207: Unleashing Your Listing Agent Potential With Chris Stafford

***"You have one job when you're meeting with the seller in a listing presentation, and that is to make them feel comfortable and build rapport." ***

 

[Episode 207 of The Smart Agents Podcast](https://podcasters.spotify.com/pod/show/smartagents/episodes/Episode-207-Unleashing-Your-Listing-Agent-Potential-With-Chris-Stafford-e2oc6la) features San Fransisco-based real estate broker and Founder of The Agent Unleashed, Chris Stafford. Drawing on his more than 30 years of experience in one of the most competitive markets in the county, Chris shares his tips for generating more leads without spending additional money.

Throughout our conversation, Chris emphasizes the importance of working your sphere of influence, targeting out-of-area owners and building relationships with professionals who can provide referrals. He also touches on how a strong mindset and confidence impact your listing appointments and ability to close an agreement.

 

Learn more about The Agent Unleashed at: [https://theagentunleashed.com/](https://theagentunleashed.com/)

 

Follow Chris 👇👇👇

Facebook: [https://www.facebook.com/Christopher.S.Stafford](https://www.facebook.com/Christopher.S.Stafford)  
Instagram: [https://www.instagram.com/realcstafford/](https://www.instagram.com/realcstafford/)  
LinkedIn: [https://www.linkedin.com/in/theagentunleashed/](https://www.linkedin.com/in/theagentunleashed/)  
YouTube: [https://www.youtube.com/channel/UCURAcIIclPGb8GncLhdRqog](https://www.youtube.com/channel/UCURAcIIclPGb8GncLhdRqog)

 

Key Takeaways:

- **Building strong personal relationships** with clients is essential in today's market.
- **Strategies for generating leads** without spending additional marketing dollars.
- **Micro-momentum marketing,** focusing on small daily actions, can lead to consistent results.

**Guest**

 Chris Stafford

**Host**

 Michael Walter

**Duration**

 32 min

**Released Date**

 September 16th, 2024

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