---
title: "Ep 213: Lead Generation For Real Estate: How To Leverage LinkedIn"
description: LinkedIn lead generation expert Colin Hirdman joins The Smart Agents Podcast to share how real estate agents can better utilize LinkedIn to drive sales.
image: https://podcast.smartagents.com/hubfs/Episode%20213%20Podcast%20Thumbnail.png
---
- [Home](https://www.smartagents.com/)
- [About Us](https://www.smartagents.com/about-us/)
- [Magazine](https://www.smartagents.com/magazine/)
- [Podcast](https://www.smartagents.com/podcast/)
- [Blog](https://www.smartagents.com/blog/)
- [Contact Us](https://www.smartagents.com/contact-us/)
[Membership Login](https://www.smartagents.com/login)
[](https://www.smartagents.com/)
- [Home](https://www.smartagents.com/)
- [About Us](https://www.smartagents.com/about-us/)
- [Magazine](https://www.smartagents.com/magazine/)
- [Podcast](https://www.smartagents.com/podcast/)
- [Blog](https://www.smartagents.com/blog/)
- [Contact Us](https://www.smartagents.com/contact-us/)
[Membership Login](https://www.smartagents.com/login)
# Ep 213: Lead Generation For Real Estate: How To Leverage LinkedIn
*****“There's lots of social networks, but there's really only one business social network. LinkedIn has a monopoly on that and it’s continuing to grow.”*****
[Episode 213 of The Smart Agents Podcast](https://podcasters.spotify.com/pod/show/smartagents/episodes/Episode-213-Lead-Generation-For-Real-Estate-How-To-Leverage-LinkedIn-e2q3bou) features Founder of Rainmaker and LinkedIn Lead Generation Expert Colin Hirdman. Projected to grow to nearly 1 Billion Users by 2028, LinkedIn is still severely underutilized in the real estate industry as a lead generation tool.
Throughout our conversation, Colin discusses the evolution of LinkedIn as a powerful sales tool, the importance of building an authentic audience, and effective strategies for connecting and messaging potential clients.
Learn More About Rainmaker at: [https://www.rainmakergrows.com/](https://www.rainmakergrows.com/)
Connect with Colin at: [https://www.linkedin.com/in/colinhirdman/](https://www.linkedin.com/in/colinhirdman/)
Key Takeaways:
- Viewing LinkedIn as a powerful lead generation tool.
- Tips for growing your audience and connection base.
- How to best communicate with LinkedIn Connections.
- Leveraging LinkedIn tools to share your expertise better.
**Guest**
Colin Hirdman
**Host**
Michael Walter
**Duration**
36 min
**Released Date**
October 28th, 2024
Share this podcast
Spotify
[Listen Now](https://open.spotify.com/episode/64ay6RTx8in8kT0TcmMzok?si=OUIHsKmMSWOxXq6Q3N4OMw)
Google Podcast
[Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/fb1595a6-22b4-48f7-9287-471013e4107f/the-smart-agents-podcast-episode-213-lead-generation-for-real-estate-how-to-leverage-linkedin)
Apple Podcast
[Listen Now](https://podcasts.apple.com/us/podcast/episode-213-lead-generation-for-real-estate-how-to/id1536859511?i=1000674672228)
Youtube Podcast
[Listen Now](https://youtu.be/2QLNnWSAQwA)
### Watch Previous Podcast Episodes
[](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
October 28 2024
“Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success)
[](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
October 28 2024
“Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow)
[](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
October 28 2024
“The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed)
[](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
October 28 2024
“Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ...
[Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember)
 
Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.
## Stay Informed and Inspired
By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that
will propel your business forward.
[](https://www.smartagents.com)
## RESOURCES
- [Home](https://www.smartagents.com/)
- [About Us](https://www.smartagents.com/about-us/)
- [Magazine](https://www.smartagents.com/magazine/)
- [Podcast](https://www.smartagents.com/podcast/)
- [Blog](https://www.smartagents.com/blog/)
- [Contact Us](https://www.smartagents.com/contact-us/)
## LEGAL
- [Privacy Policy](https://www.smartagents.com/privacy-policy/)
- [Terms Of Use](https://www.smartagents.com/terms-of-use/)
## SOCIALS
- [Facebook](https://www.facebook.com/TheSmartAgents/?_gl=1*12buoxj*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.)
- [Instagram](https://www.instagram.com/smartagents/?_gl=1*24nzv9*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.)
- [Youtube](https://www.youtube.com/channel/UCLDZdUCZItoeC6HTIAVdWvA?_gl=1*w4p5s8*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.)
## CONTACT
(386) 752-6534
[support@smartagents.com](mailto:support@smartagents.com)
Mon-Fri / 9am - 9pm EST
© Smart Agents. All rights reserved.