“What I've seen work best is that niching. Figuring out what can I be unique in and how can I carve out that unique market.”
Episode 215 of The Smart Agents Podcast features John Horn, CEO of StubGroup, a leading digital advertising agency and Premier Google Partner. Whether you're new to Google Ads or have managed multiple campaigns for your real estate business John offers invaluable tips you won’t want to miss.
In this episode, John dives into the competitive landscape of digital advertising, covering essential topics like effective keyword research, geographic targeting, and creating compelling landing pages that align with your ad’s message. He also shares insights on how real estate agents can better leverage YouTube as a powerful lead-generation tool.
Learn more about StubGroup at: https://stubgroup.com/
Key Takeaways:
- How Real Estate Agents can leverage Google Ads as a led-gen tool.
- Key components of a successful Google Ad campaign.
- Why your landing page or offer must align with your ads messaging.
- Tips for better utilizing YouTube as a real estate agent.
