Episode 217 of The Smart Agents Podcast features Charleston, South Carolina-based agent Winnie Rodgers sharing how embracing her unique personal brand has transformed her real estate career into a thriving, sustainable business.
Six years in, Winnie has carved out a niche by showcasing her love of tattoos, rock and roll, and pinup culture—proving that authenticity resonates with clients and colleagues alike.
Beyond selling homes, Winnie’s true passion lies in teaching, and she travels the country to share her expertise with fellow agents. Tune in as Winnie discusses how she built her real estate business, the strategies she uses to attract agent referrals via social media, and why creating an authentic personal brand is essential for long-term success.
Follow Winnie on Instagram at: https://www.instagram.com/_winnieandcompany/
Key Takeaways:
- Personal Branding Should Reflect Your Authentic Self
- Winnie's Unique Branding Attracts Clients Who Resonate With Her Personality
- Sustainable Lead Generation Methods Are Crucial For Long-Term Success
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Methods For Marketing To Fellow Agents For Referrals
