Ep 218: How To Create Authority Through Visual Marketing Assets

“You want to be able to show your audience what it's like to work with you and what your day-to-day looks like.”

Episode 218 of The Smart Agents Podcast features visual storytelling expert and photographer John DeMato. After a career in television production, John found a passion for photography and now works with clients to create compelling imagery that elevates their brand, builds credibility, and connects deeper with their audience.

Over the course of our conversation, John touched on the different types of photos you should have in your marketing portfolio and how to leverage them. He also shares his advice for finding the right photographer to fit your needs.

 

Follow John’s Blog at: https://www.johndemato.com/blog


 

Key Takeaways:

  • What Type Of Promotional Images You Should Be Capturing
  • How To Best Leverage Your Marketing Assets
  • What Are The Best Settings For Promotional Photos
  • How To Find The Best Photographer For Your Needs

Guest

John DeMato

Host

Michael Walter

Duration

34 min

Released Date

Dec 2nd, 2024

Spotify

Listen Now

Google Podcast

Listen Now

Apple Podcast

Listen Now

Youtube Podcast

Listen Now

Watch Previous Podcast Episodes

Ep 251: Breaking Through: Bailey Tarr’s Rise In Luxury San Diego Real Estate
Ep 251: Breaking Through: Bailey Tarr’s Rise In Luxury San Diego Real Estate
December 2 2024

“Those first couple months, I was so excited the day I passed and then the next day I'm like, 'So, what do I do?'"

Play Episode
Ep 250: Why Most Geographic Farming Fails And What To Do Instead
Ep 250: Why Most Geographic Farming Fails And What To Do Instead
December 2 2024

“How do you position yourself as an expert and an ambassador? And how do you get seen in a way that shows up?"

Play Episode
Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way
Ep 249: Breaking The Mold: How Shannan McWaters Reached Top-Ranking Her Way
December 2 2024

“The more closely you link yourself to what you're doing, like the real version of you, people are going to respond to ...

Play Episode
Ep 248: Michael Abraham’s Keys To Launching A Successful Real Estate Career
Ep 248: Michael Abraham’s Keys To Launching A Successful Real Estate Career
December 2 2024

“Have an objective that you have in mind for every day. Wake up with the plan. Do the hard stuff first. Whatever that ...

Play Episode

Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.