“People make decisions based on a couple of things, one is when the pain of the status quo exceeds the pain of change.”
Episode 219 of The Smart Agents Podcast features brand and behavioral strategist Roger Hurni. Emphasizing the importance of understanding consumer behavior, Roger discusses how effective marketing campaigns should focus on the audience's self-interests and motivations.
Over the course of our conversation, Roger shares strategies and advice for identifying your ideal customers and creating targeted campaigns that resonate with them. Additionally, we dive into how agents can better set themselves up for success by focusing on the customer experience rather than the transaction itself.
Get Roger’s Book Outthink. Outperform. at: https://www.rogerhurni.com/book
Key Takeaways:
- What Drives Customers To Make A Decision
- Defining Your Ideal Client
- Building A Marketing Campaign That Resonates With Your Ideal Client
- Treating Real Estate Sales As An Experiential Process
- How Marketing Has Evolved Over The Years
