--- title: "Ep 223: Behind The Curtain Of Social Media Marketing Success" description: Karen Liz Albert, social media consultant, speaker, and Founder of Behind Your Curtain shares her tips for optimizing your profiles for maximum lead generation success. image: https://podcast.smartagents.com/hubfs/Episode%20223%20Podcast%20Thumbnail.png --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Ep 223: Behind The Curtain Of Social Media Marketing Success ***“When the algorithm scans a business page there are five questions it wants to get answers to: Who you are? What you do? How you do it? Who you do it for? And where you do?"***   [Episode 223 of The Smart Agents Podcast](https://podcasts.apple.com/us/podcast/episode-223-behind-the-curtain-of-social-media/id1536859511?i=1000683750663) features Karen Liz Albert, social media consultant, speaker, and Founder of Behind Your Curtain. With over 20 years of marketing experience and a passion for helping real estate professionals, Karen has been empowering agents to create targeted social media campaigns since 2010. Karen shares actionable advice to help your business thrive in a fast-evolving digital landscape. Whether you’re just starting out or looking to refine your social media strategy, this episode is packed with insights you won’t want to miss! 📌 **Connect with Karen Liz Albert** Website: [https://behindyourcurtain.com/](https://behindyourcurtain.com/) Instagram: [https://www.instagram.com/behindyourcurtainsocialmedia/](https://www.instagram.com/behindyourcurtainsocialmedia/) Facebook: [https://www.facebook.com/SocialMediaExpertKarenLizAlbert/](https://www.facebook.com/SocialMediaExpertKarenLizAlbert/) LinkedIn: [https://www.linkedin.com/in/socialmediawithkarenlizalbert/](https://www.linkedin.com/in/socialmediawithkarenlizalbert/) YouTube: [https://www.youtube.com/user/Behindyourcurtain](https://www.youtube.com/user/Behindyourcurtain)   Key Takeaways: - The importance of a professional online presence - Common social media mistakes real estate agents make - Tips for optimizing Facebook, Instagram, and LinkedIn for lead generation - How to build strategic connections and leverage organic engagement - Why community engagement is key to boosting visibility and trust **Guest** Karen Liz Albert **Host** Michael Walter **Duration** 41 min **Released Date** Jan 13th, 2025 Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify [Listen Now](https://open.spotify.com/episode/1wkYXuFgHd83OY8xUJADiX?si=vsXTRLCOQCaOys2e0UQQAA) ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast [Listen Now](https://music.amazon.com/podcasts/be26d218-937c-4339-aca3-896626857bdd/episodes/b8d09475-6974-4b75-9fba-d854a86bd2ff/the-smart-agents-podcast-episode-223-behind-the-curtain-of-social-media-marketing-success) ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast [Listen Now](https://podcasts.apple.com/us/podcast/episode-223-behind-the-curtain-of-social-media/id1536859511?i=1000683750663) ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast [Listen Now](https://youtu.be/mSgLt_rxCz8) ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) January 13 2025 “Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ... [Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) [![Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/hubfs/Episode%20265%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) ###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) January 13 2025 “Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ... [Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) [![Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/hubfs/Episode%20264%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) ###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) January 13 2025 “The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ... [Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) [![Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/hubfs/Episode%20263%20Pod%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) January 13 2025 “Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ... [Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. [![](https://www.smartagents.com/wp-content/themes/ms-smartagents/images/smartagents-logo_dark.png)](https://www.smartagents.com) ## RESOURCES - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) ## LEGAL - [Privacy Policy](https://www.smartagents.com/privacy-policy/) - [Terms Of Use](https://www.smartagents.com/terms-of-use/) ## SOCIALS - [Facebook](https://www.facebook.com/TheSmartAgents/?_gl=1*12buoxj*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.) - [Instagram](https://www.instagram.com/smartagents/?_gl=1*24nzv9*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.) - [Youtube](https://www.youtube.com/channel/UCLDZdUCZItoeC6HTIAVdWvA?_gl=1*w4p5s8*_gcl_au*NzYzNDcwODA0LjE2ODYxNDk3Nzc.) ## CONTACT (386) 752-6534 [support@smartagents.com](mailto:support@smartagents.com) Mon-Fri / 9am - 9pm EST © Smart Agents. All rights reserved.