Ep 229: The Keys To Growing and Engaging Your Lead Database

“The most important thing you can do is leverage all these platforms to grow your list and then you need to be insanely focused on nurturing that list.”

Episode 229 of The Smart Agents Podcast features Jason Henneberry, Co-founder and COO of Tango Financial, Canada's largest mortgage brokerage. With more than 400 agents across 50 brands, Tango funds $4.7 billion in mortgages annually.

Beyond that, Jason’s true passion lies in marketing and Co-founded Strategy Hub, which helps close to 1,000 Realtors and Mortgage Pros improve engagement and build better relationships with their clients.

Throughout our conversation, Jason dives into the evolution of marketing strategies, the importance of nurturing email lists and the power of referral partnerships. Jason shares insights on future trends in search and emphasizes the significance of providing valuable content to engage audiences effectively.

 

🔗 Where to connect with Jason 👇

 

Instagram: https://www.instagram.com/jasonhenneberry/

Facebook: https://www.facebook.com/henneberryjason

LinkedIn: https://www.linkedin.com/in/jasonhenneberry



 

Key Takeaways:

  • Consistent engagement leads to a thriving email list

  • Referral partnerships are game-changers for business growth 

  • The search landscape is evolving—adapt your strategies to stay ahead

  • Valuable content is key to audience retention and trust-building

Guest

Jason Henneberry

Host

Michael Walter

Duration

34 min

Released Date

Feb 24th, 2025

Spotify

Listen Now

Google Podcast

Listen Now

Apple Podcast

Listen Now

Youtube Podcast

Listen Now

Watch Previous Podcast Episodes

Ep 243: Why Referrals Are The Real ROI For Real Estate Agents
Ep 243: Why Referrals Are The Real ROI For Real Estate Agents
February 24 2025

“I don't view transactions as a dollar amount, I view them as I'm helping people. My view is, helping people helps me ...

Play Episode
Ep 242: Sell It Like Samina: Building Trust Across Cultures
Ep 242: Sell It Like Samina: Building Trust Across Cultures
February 24 2025

“We just have to grow our curiosity and learn from one another."

Play Episode
Ep 241: Tyler Gibson’s Real Estate Journey: From House Hacker To Team Leader
Ep 241: Tyler Gibson’s Real Estate Journey: From House Hacker To Team Leader
February 24 2025

“I got that first rent check in the mail and when I opened up the envelope and I saw $1,000 check, I was so excited!”

Play Episode
Ep 240: How A Bold Bet On Listings Paid Off For Gerry Tomchinsky
Ep 240: How A Bold Bet On Listings Paid Off For Gerry Tomchinsky
February 24 2025

"There's no better advertising than word of mouth and somebody willing to say about you, 'Hey, I know a great agent ...

Play Episode

Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.