Ep 229: The Keys To Growing and Engaging Your Lead Database

“The most important thing you can do is leverage all these platforms to grow your list and then you need to be insanely focused on nurturing that list.”

Episode 229 of The Smart Agents Podcast features Jason Henneberry, Co-founder and COO of Tango Financial, Canada's largest mortgage brokerage. With more than 400 agents across 50 brands, Tango funds $4.7 billion in mortgages annually.

Beyond that, Jason’s true passion lies in marketing and Co-founded Strategy Hub, which helps close to 1,000 Realtors and Mortgage Pros improve engagement and build better relationships with their clients.

Throughout our conversation, Jason dives into the evolution of marketing strategies, the importance of nurturing email lists and the power of referral partnerships. Jason shares insights on future trends in search and emphasizes the significance of providing valuable content to engage audiences effectively.

 

🔗 Where to connect with Jason 👇

 

Instagram: https://www.instagram.com/jasonhenneberry/

Facebook: https://www.facebook.com/henneberryjason

LinkedIn: https://www.linkedin.com/in/jasonhenneberry



 

Key Takeaways:

  • Consistent engagement leads to a thriving email list

  • Referral partnerships are game-changers for business growth 

  • The search landscape is evolving—adapt your strategies to stay ahead

  • Valuable content is key to audience retention and trust-building

Guest

Jason Henneberry

Host

Michael Walter

Duration

34 min

Released Date

Feb 24th, 2025

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