Episode 233 of The Smart Agents Podcast features Steve Shull, former Super Bowl Captain and NFL Linebacker who became one of the pioneers of real estate coaching. With over three decades of experience coaching top agents and teams, Steve has helped countless professionals elevate their careers through structured habits, a performance-driven mindset, and relationship-based selling.
Having played under Don Shula, the winningest coach in NFL history, Steve learned firsthand what it takes to operate at the highest level. His experience in high-pressure environments laid the foundation for his no-nonsense, disciplined approach to coaching real estate agents. In this conversation, he shares the game-changing principles that drive success in both sports and business.
🔗 Connect with Steve Shull:
📌 Website: PerformanceCoaching.com
📩 Coaching & Inquiries: support@performancecoaching.com
📚 Books: https://www.performancecoaching.com/books
Key Takeaways:
- How NFL discipline and preparation translate to real estate success.
- The mindset shift that separates top-performing agents from those struggling to close deals.
- Why most agents fail due to a lack of skill-building and preparation—and how to fix it.
- The importance of daily habits, time blocking, and strategic decision-making.
- Why real estate is a relationships game—and how to master repeat and referral business.
- How CRM systems can be leveraged to maximize follow-ups and nurture long-term clients.
- The hidden trap of chasing "more" in business and why focusing on "better" is the key to long-term success.
