Episode 24: Top Producer Explains Why Content Is King

“In the beginning, we pretty much had no idea what we were doing.”

Fast-forward five years and The Gibbons Group has now been named one of the top teams in the Bethesda, MD area.

Episode 24 of The Smart Agents Podcast features our interview with Larry Gibbons, who shares why creating authentic content has been such a win.

“We don't do any sales content of any kind… People don’t like being sold. Everyone is becoming too educated”

And while this strategy has been a major success with his sphere, it has had a positive impact on other parts of his business.

“The best part is it's free. My marketing budget is almost zero.” 

In this episode, we talk about...

1:26 Who Is Larry Gibbons

5:36 How Has The Gibbons Group Separated Itself To Claim Top Honors?

9:00 Importance Of Personal Brand Building

10:42 Showing Personality Through Content Creation

18:18 What Are You Doing To Build Off Big 2020?

21:19 How Content Creation Builds Rapport With Your Sphere

 

Guest

Host

Duration

Released Date

Spotify

Listen Now

Google Podcast

Listen Now

Apple Podcast

Listen Now

Youtube Podcast

Listen Now

Watch Previous Podcast Episodes

Ep 246: Building Trust Through Service: Keys To Real Estate Success With Debbie DiMaggio
Ep 246: Building Trust Through Service: Keys To Real Estate Success With Debbie DiMaggio
January 31 2021

“Do what you love and you will be surrounded by people who are like-minded and you'll automatically connect."

Play Episode
Ep 245: How Ethan Leifer Built A Business Selling The Listings Nobody Else Could
Ep 245: How Ethan Leifer Built A Business Selling The Listings Nobody Else Could
January 31 2021

“Typically, properties are not exposed to the right amount of people."

Play Episode
Ep 244: How Great Leaders Build And Scale Teams That Last
Ep 244: How Great Leaders Build And Scale Teams That Last
January 31 2021

“If you do it all, you become the assistant."

Play Episode
Ep 243: Why Referrals Are The Real ROI For Real Estate Agents
Ep 243: Why Referrals Are The Real ROI For Real Estate Agents
January 31 2021

“I don't view transactions as a dollar amount, I view them as I'm helping people. My view is, helping people helps me ...

Play Episode

Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.