“In the beginning, we pretty much had no idea what we were doing.”
Fast-forward five years and The Gibbons Group has now been named one of the top teams in the Bethesda, MD area.
Episode 24 of The Smart Agents Podcast features our interview with Larry Gibbons, who shares why creating authentic content has been such a win.
“We don't do any sales content of any kind… People don’t like being sold. Everyone is becoming too educated”
And while this strategy has been a major success with his sphere, it has had a positive impact on other parts of his business.
“The best part is it's free. My marketing budget is almost zero.”