--- title: "Episode 55: Building A Brand As New Real Estate Agent" description: Just two years into her real estate career, Boise-based agent Brianna Wardle is building a brand with a much bigger future in mind. image: https://podcast.smartagents.com/hubfs/Episode%2055-%20Podcast%20Thumbnail-1.jpeg --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Episode 55: Building A Brand As New Real Estate Agent *"I didn't want to just have my name and my headshot as all of my branding as I hope to grow my business in the future."* Episode 55 of The Smart Agents Podcast features a conversation with Boise-based realtor Brianna Wardle. While just two years into her real estate career, Brianna is creating a brand, [Black Pine Real Estate](http://blackpinerealty.com/),  that will stand the test of time. Growing up in the market, Brianna has lived through the explosive growth the city has experienced that's landed it routinely on the top of countless  "Fastest Growing Market" lists. Taping into her marketing education and prior experience as a social media manager, she has been named [Top Boise Real Estate Agent On Social Media](https://propertyspark.com/top-20-boise-real-estate-agents-on-social-media/) by [PropertySpark](https://propertyspark.com/) But, social media isn't the only way Brianna is getting recognition for the Black Pine brand though. *"My friends always tease me that I have my name on literally every swag thing that you could possibly have, shirts, bags, golf towels.* Throughout our conversation, she shares how she got into the real estate industry and much more on how she is building her business from the ground up. [**Check out the Black Pines Real Estate Instagram Page here!**](https://www.instagram.com/blackpinerealty/) **In this episode, we talk about...** 1:19 Brianna Wardle Introduction 2:45 Going Full-Time Sooner 4:00 Selling Real Estate In The Town She Was Raised In 6:00 Working In A Hot Market Like Boise, ID 8:38 Advice For New Agents 11:25 Communication Is Key With First-Time Home Buyers 13:43 How Black Pine Real Estate Got Started 15:03 What Is Brianna Doing To Market Her Business 18:58 Using Tik Tok To Promote Herself As A Realtor **Guest** **Host** **Duration** **Released Date** Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast Listen Now ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) August 30 2021 “Little did I know that it would be the best possible thing I had ever done in my entire life." Episode 266 of The ... [Play Episode](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) [![Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/hubfs/Episode%20265%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) ###### [Ep 265: Scale Smarter: The Framework Every Agent Needs To Grow](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) August 30 2021 “Until you can start pulling back and looking at things strategically, you almost become a victim of your success." ... [Play Episode](https://podcast.smartagents.com/podcast/ep-265-scale-smarter-the-framework-every-agent-needs-to-grow) [![Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/hubfs/Episode%20264%20Podcast%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) ###### [Ep 264: Secrets To Strong Agent–Investor Relationships Revealed](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) August 30 2021 “The agent investor relationships that have worked the best for us were the ones that truly viewed a partnership as a ... [Play Episode](https://podcast.smartagents.com/podcast/ep-264-secrets-to-strong-agent-investor-relationships-revealed) [![Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/hubfs/Episode%20263%20Pod%20Thumb.png)](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ###### [Ep 263: Why Humor Works: How To Build A Brand People Remember](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) August 30 2021 “Memes are an excellent way to convey complex messages simply as well as showcase and really lean into pain points that ... [Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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