--- title: "Episode 58: Taking An Innovative Approach To Lead Generation" description: Seattle-based broker Brennen Clouse shares how he has grown his real estate business by hosting online real estate webinars and top-notch customer service. image: https://podcast.smartagents.com/hubfs/Episode%2058-%20Podcast%20Thumbnail.jpeg --- - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) [![Smart Agents Membership](https://www.smartagents.com/wp-content/uploads/2023/06/cropped-smartagents-logo.png)](https://www.smartagents.com/) - [Home](https://www.smartagents.com/) - [About Us](https://www.smartagents.com/about-us/) - [Magazine](https://www.smartagents.com/magazine/) - [Podcast](https://www.smartagents.com/podcast/) - [Blog](https://www.smartagents.com/blog/) - [Contact Us](https://www.smartagents.com/contact-us/) [Membership Login](https://www.smartagents.com/login) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) # Episode 58: Taking An Innovative Approach To Lead Generation *"Those are all essentially customers that we now have in our database, who we know have expressed interest in at least buying or selling at some point or learning more about it."* Episode 58 of The Smart Agents Podcast features Seattle-based broker Brennen Clouse. Tapping into the high-tech market, Brennen and his team have turned to hosting online workshops and webinars to educate the public all while filling their lead pipeline with potential clients. Beyond this innovative way to attract leads, he says their exemplary customer service and past client campaigns has led to explosive growth. **In this episode, we talk about...** 1:20 Brennen Clouse Introduction 3:33 Using Webinars and Online Workshops To Generate Leads 10:45 How Does His Team Stand Out With Past Clients 14:40 Being The Only Agent A Client Will Ever Work With 16:40 Why Is Exemplary Customer Service So Important To Brennen? 18:20 What Kind Of Success Has His Team From These Programs? 19:45 A Strong Focus On Market Education Across Social Media 22:50 Bringing On Virtual Assistants To Help Scale Your Business 25:56 What Are The Future Plans For The Business? **Guest** **Host** **Duration** **Released Date** Share this podcast ![](https://www.smartagents.com/wp-content/uploads/2023/07/spotify-logo.png) Spotify Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/Google_Podcasts_icon-1.png) Google Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/apple-podcast-logo-0CF661058F-seeklogo-1.png) Apple Podcast Listen Now ![](https://www.smartagents.com/wp-content/uploads/2023/07/youtube-podcast-video-streaming-media-png-favpng-Eg4Gwkp77YPgPYZPwF2FTpmFy-1.png) Youtube Podcast Listen Now ### Watch Previous Podcast Episodes [![Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/hubfs/Episode%20266%20Pod%20Thumbnail.png)](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) ###### [Ep 266: The Karma Of Real Estate: How Serving Others Drives Success](https://podcast.smartagents.com/podcast/ep-266-the-karma-of-real-estate-how-serving-others-drives-success) September 20 2021 “Little did I know that it would be the best possible thing I had ever done in my entire life." 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[Play Episode](https://podcast.smartagents.com/podcast/ep-263-why-humor-works-how-to-build-a-brand-people-remember) ![](https://www.smartagents.com/wp-content/uploads/2023/07/podcast-main-icon.png) ![](https://www.smartagents.com/wp-content/uploads/2023/07/smartagent-podcast-logo-1.png) Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are already benefiting from this unparalleled access to expert advice and insider knowledge. ## Stay Informed and Inspired By subscribing to our newsletter, you gain exclusive access to expert insights, strategies, and resources that will propel your business forward. 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