"I get a lot of people, other real agents saying it's not gonna work. You know what has happened? It has made me basically a celebrity in the community."
Episode 6 of The Smart Agents Podcast features part one of an interview with Don Dunbar, a California-based agent who even though has three decades of experience, is not afraid to try new marketing methods. Just last year, Don released new television commercials and is seeing a boost in recognition.
“I actually cannot go anywhere without someone recognizing me. I get a lot of people call me that want to buy a house.”
Over the course of our conversation, Don shared his thoughts on personal branding and why marketing can not take a backseat.
“Marketing should be your biggest expense. In your budget, 30%, 40% should be spent on marketing.”
In this episode, we talk about...
1:15 - Who is Don Dunbar?
3:46 - What is Don doing to market to sellers in this hot market?
5:54 - Pivoting to television advertising and it results.
8:27 - Capitalizing on the community recognition from his television spot.
11:34 - Don shares the importance of brand management.
