Episode 63: Selling The Mid-Century Modern Lifestyle

"The beginning is more challenging when you're a niche-focused business. But, you reap the benefits for sure."

Episode 63 of The Smart Agents Podcast features our conversation with Vance Lichtenberger of Mid-Century Homes in Boise, ID. Throughout our conversation, Vance shares how the team is finding enormous success by hyper-focusing on the mid-century modern niche.

Check out Mid-Century Homes on Instagram

In this episode, we talk about...

  • How the team at Mid-Century Homes is using social media to grow an audience
  • Why the hyper-focus on one property style is leading to success
  • And Much More!
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