Episode 71: Standing Out In A Crowded Market

“Just because you have a nice photo, a logo and a tagline does not mean you have a well-developed and displayed brand.”

Episode 71 of The Smart Agents Podcast features our conversation with Tonya Eberhart and Michael Carr of BrandFace sharing how to take your business to the next level by developing a personal brand.

“People need to know what you stand for.”

It’s no longer enough to just have a fancy logo and your face on a billboard, with so many agents saturating markets and the ability for prospective customers to search you online, it’s imperative for you to really tell your personal story.

Throughout our conversation, Michael and Tonya share tips for defining your personal brand as well as defining the type of customer you want to work with.  

In this episode, we talk about...

  • Developing A Personal Brand
  • The Difference Between Branding and Marketing
  • Defining Your Ideal Customer
  • And Much More!
Guest

Host

Duration

Released Date

Spotify

Listen Now

Google Podcast

Listen Now

Apple Podcast

Listen Now

Youtube Podcast

Listen Now

Watch Previous Podcast Episodes

Ep 260: Part-Time Start To Full-Time Success: Dennis Mark’s Real Estate Journey
Ep 260: Part-Time Start To Full-Time Success: Dennis Mark’s Real Estate Journey
May 4 2022

“I had tripled my salary with the sewer department in real estate, said to myself, if I don't try this now full-time, ...

Play Episode
Ep 259 - The Financial Safety Net Every Real Estate Agent Needs
Ep 259 - The Financial Safety Net Every Real Estate Agent Needs
May 4 2022

“It's planning for retirement. It's planning for disability. It's planning for the seasonality of the business. These ...

Play Episode
Ep 258 - Breaking Bad and Beyond: Luxury Real Estate Lessons with David Christensen
Ep 258 - Breaking Bad and Beyond: Luxury Real Estate Lessons with David Christensen
May 4 2022

“We knew that somebody interested in doing an Airbnb that was Breaking Bad or Walter White-related and a museum was ...

Play Episode
Ep 257 - Clients-For-Life: The Secret To Long-Term Success
Ep 257 - Clients-For-Life: The Secret To Long-Term Success
May 4 2022

“We had a pretty big lawsuit last year in our industry. I think the world is shouting that they're done with agents ...

Play Episode

Subscribe to the Smart Agents podcast today and join the thousands of real estate professionals who are
already benefiting from this unparalleled access to expert advice and insider knowledge.