Our Latest Podcast Episodes

“I always have a conversation with them about their lifestyle --- what do you want in terms of lifestyle? So I can really pinpoint where they're headed or where they want to go, or what's the next step?”

Episode 52 of The Smart Agents Podcast features our conversation with Montreal-based Jessica Di Re. Now six years into her real estate career, Jessica Di Re shares how marketing herself as a “Lifestyle Broker” is leading to great success.

From creating engaging social media content to building relationships with local businesses, Jessica shares how she’s made a name for herself in her market.

“People want to work with somebody they know, like, and trust, right? They want to know who you are, what you like, what you like doing in your spare time. “

“I think being authentic and being real is what people want to see and also showcasing what skills and tips that you have for this industry.

“If I do the duplicatable activities that are going to get me to the result that I want every single day, five days a week for two hours, if you tell me I have to do that to become a millionaire, I'm just going to do it.”

Check Out Tina on Youtube! 

“Using free tools like Facebook Live is a great way to market what you're doing and it doesn't cost you anything but your time!”

In Episode 50 of The Smart Agents Podcast, we're talking all about video marketing and specifically live video streaming with Ed Troxell of Real Estate Agents Go Live.

“70% of homeowners are more likely to list with a realtor who uses video and yet only about 10% of agents effectively use video to market someone's property. So, there's a huge opportunity for every single agent listening to pick up your phone and learn how to use the video option.”

For the past several years, Ed has been coaching entrepreneurs and real estate professionals to embrace live video streaming through platforms such as Facebook to grow their audience and ultimately generate more leads.

“After that live is over, well guess what? Facebook still pushes it out for you and you do not have to pay for it. It lives there and while you're sleeping, it's going to be promoting your listing or whatever you've recorded.



Check Out Ed's Training at:

Main Website- https://edtroxell.com/
Real Estate Agents Go Live- https://edtroxell.com/real-estate-agents-go-live/
Facebook- https://www.facebook.com/EdTroxellCreative
Instagram- https://www.instagram.com/edtroxellcreative/

"You can train yourself to see that everything has content. And if you really think about it, the questions that your clients are asking you, other people are probably going to ask.”

Episode 49 of The Smart Agents Podcast features our conversation with South Florida-based agent Lindsey Tronolone, who after years of managing her own online businesses decided to jump into the real estate industry in November of 2020. Drawing on her past experience, Lindsey is using social media to create a name for herself in her market.

“I'm top of mind, they're not scrolling on Google, they're scrolling on social media. So if you are constantly top of mind and you're providing that value and they can connect with you, they're always going to want to do business with you because you've captured their attention.”

From planning and creating engaging content to interacting with her followers, Lindsey shares her tips for beating the social media algorithms to generate more leads from her target audience.

“It doesn't have to be overwhelming. It doesn't have to be 16 pieces of content every week. Realistically, if you put out three to five great pieces of content every week, you're perfect.”

“They wouldn't communicate or they would just ignore you. They would communicate late or they were rude. And I was just like, ‘There's gotta be a better way!’"

Managing his own real estate brokerage was never the plan for Kansas City-based Charles Gilbert. But, as a successful home-flipper, he saw that poor communication from buyer agents was slowing down his business. So, he decided to get a real estate license of his own.

“When I got my license and I started selling my own flips, I've not had one last longer than 30 days on the market, but again, you take more pride in your own listings and you go an extra mile to get things sold.”

Episode 48 of The Smart Agents Podcast features our conversation with Charles where he shares how his experience prior to getting his license has shaped the way he does business now.

“I only got my license to sell our own houses. I wasn't planning on selling anybody else's house. Then all of a sudden it turned into this six-figure side gig and I was like, ‘I guess I should start working this more.’”

“One of the pillars that we teach is who do you have a heart to serve?”

Based in the Washington DC area Reezy.net founders, Lynnea Garrett and Naima Akida have deep family ties to the real estate industry. They joined Episode 47 of The Smart Agents Podcast to talk all about The Reezy Method. 

“We have taken the two things that we do to create a process, a system for agents to help them lower the amount of transactions that they do per month, but increase the amount of income without chasing tire kickers”

With a slogan of Real Estate Real Easy, the pair aims to help agents better market themselves and develop processes for more efficient lead generation.

Where to find REEZY

Website: https://www.reezy.net/
Facebook: https://www.facebook.com/thereezymethod

“I’ve never felt that change is bad. I always look to the positive side and think that change is good. You just have to be ready to turn on a dime.”

Episode 46 of The Smart Agents Podcast features our conversation with Oregon-based Marianne McNally.After owning a salon for several years, Marianne decided to jump into real estate in 2000.

“I was rookie of the year… and I won that award that first year solely because I worked my sphere from my nail business. Those gals are the ones that launched me into my real estate career.”

Now more than two decades later, Marianne shares how her community involvement and the relationships she’s built have led to a successful real estate career. We also talk about the effect that today's market is having on clients and how new agents should prepare for inevitable downturns.

“You have to be able to, as they say it, pivot.”

“I happened to talk to my former television agent and he said, ‘I don’t know why you aren’t doing videos about Boise.”

Episode 45 of The Smart Agents Podcast features our conversation with Boise-based Kerri O'Hara. After leaving a career in the television news industry, Kerri turned to real estate.   

“I started doing videos in my car, just like my studio and put them on Youtube. Within a couple of months, all of a sudden the phone started ringing and it was the strangest thing to think that spawned my real estate career here. That was the beginning of it.”

Drawing on her talents as a storyteller and comfort in front of the camera, she began creating more and more content highlighting her market.

“Boise makes all the top 10 lists of best places to live, retire, raise family, whatever it is. And so I hear the same questions over and over again.”

Answering these questions, Kerri has quickly become a top relocation expert in one of the fastest-growing markets in the country.

“Fear of rejection, I feel, hinders a lot of real estate agents because they don't want to put themselves out there. When in this business, that's  the number one thing you have to do — put yourself out there.”

With no sphere of influence to tap into, brand new agent William Patrick has had to rely on hitting the phone lines to prospect for leads.

“When I first started, I didn't have any business and I went full-time into it. I was making probably between 500 to 800 dials a day.”

Episode 44 of The Smart Agents Podcast features our conversation with the Raleigh, North Carolina-based agent. We talk all about his cold-calling strategy and why it isn’t as daunting as some make it out to be.

“The worst thing they can do is say they're not interested. That's the worst thing.”

Just now a year into his career, William is seeing the payoff from all of his time working the phone.

“When 2021 hit, all those leads I had created in June to December period, those six months, a lot of them started cultivating and then kinda exploded.”

“The only thing that makes somebody buy something is if they're emotionally connected to it, that's it. There's no other way to make somebody buy anything.”

Episode 43 of The Smart Agents Podcast features our conversation with Toronto-based Samrina Qureshy. Six years into her real estate career, Samrina specializes in selling homes other agents have failed to sell.

“Every house has a buyer. I think we all understand that, we all know that. We've seen homes that are completely run down, we've seen homes that are complete trash, people will still buy them. It's just how you strategize and sell it.”

So, what is her number one strategy for getting these homes sold?

“It is obviously staging it.”

“You have to create that emotional connection between the home and the buyer for them to be able to be like, "yes, this is the home I want to live in."

Throughout our time with Samrina, she shares stories of staging brought in the offers and tips for getting sellers on board with spending the extra money.