Our Latest Podcast Episodes

"Realtors have their own name, have their own jersey that they have to wear and represent like no other, because that's the name that people go after."

Episode 57 of The Smart Agents Podcast features real estate professional and branding expert Ed Stulak. With his extensive knowledge of social media marketing, specifically on Instagram, Ed can be found speaking to a worldwide stage, sharing his tips for growing an online brand. 

Throughout our conversation, we talk not only about creating viral content but also really honing in on your intended audience.

"A lot of people feel that new construction homes are hard to get in to... I feel like it is my sweet spot."

Episode 56 of The Smart Agents Podcast features our conversation with Houston-based agent Julie Farag. While she is less than a year into her career, Julie has long had a passion for architecture and the real estate industry. Throughout our conversation, she shares how she is growing her business, which includes focusing on new home construction.

"I didn't want to just have my name and my headshot as all of my branding as I hope to grow my business in the future."

Episode 55 of The Smart Agents Podcast features a conversation with Boise-based realtor Brianna Wardle. While just two years into her real estate career, Brianna is creating a brand, Black Pine Real Estate,  that will stand the test of time.

Growing up in the market, Brianna has lived through the explosive growth the city has experienced that's landed it routinely on the top of countless  "Fastest Growing Market" lists.

Taping into her marketing education and prior experience as a social media manager, she has been named Top Boise Real Estate Agent On Social Media by PropertySpark

But, social media isn't the only way Brianna is getting recognition for the Black Pine brand though.

"My friends always tease me that I have my name on literally every swag thing that you could possibly have, shirts, bags, golf towels.

Throughout our conversation, she shares how she got into the real estate industry and much more on how she is building her business from the ground up.

“We have 120 cities in the United States that are now over 200,000 people. That means we should have 120 very prolific women in real estate leading in those cities.⁣”

After a long and successful real estate career of her own, Kim Hayden decided to channel her energy into solving a problem she saw in the industry… the world of coaching and leadership is dominated by men. Episode 54 of The Smart Agents Podcast features our conversation with Kim about how she is working to level the playing field.

“First, I always get them into a multi-author book. I want them to get that published author credit underneath them because authorship builds authority.”

Through her multi-author Resilient Series, Kim helps top female real estate professionals find their voice and confidence to share their stories of success.

“By creating a stage, a platform that has a hundred women with a hundred different stories, I guarantee you, you give me 10,000 women and 10,000 women will identify with that a hundred women.”

“One of the best things about real estate is there are a million different ways to be successful, but it has to feel right to you.”⁣

Episode of The Smart Agents Podcast features Miami-based Amit Bhuta, who after entering real estate in 2004 tried every trick of the trade to bring in business. From cold-calling expired to working his sphere of friends and family, he did it.⁣

“I did a bunch of stuff that I hated to do. I got good at it, but I didn't like to do it.⁣”

Ten years into his career, inspiration finally struck and Amit completely shifted gears.

“I started consuming a lot of content on the internet, on TV, and there was some stuff that resonated with me… Make it consumer-focused.”⁣

So, he decided to invest big in video production and started creating unique content that resonated with his target audience.⁣

“I tell our team that we want to be looked at like the people that you would want to hang out with Friday and Saturday; maybe go to a restaurant, and then on Sunday look for their $15 million-dollar home and feel like they're with friends doing it.”⁣

Throughout our conversation, Amit shares how this journey into video production has renewed his passion for the industry and led to unbelievable success.⁣

To see the video content the All In Miami Group is producing, check out their Youtube Page here!

“I always have a conversation with them about their lifestyle --- what do you want in terms of lifestyle? So I can really pinpoint where they're headed or where they want to go, or what's the next step?”

Episode 52 of The Smart Agents Podcast features our conversation with Montreal-based Jessica Di Re. Now six years into her real estate career, Jessica Di Re shares how marketing herself as a “Lifestyle Broker” is leading to great success.

From creating engaging social media content to building relationships with local businesses, Jessica shares how she’s made a name for herself in her market.

“People want to work with somebody they know, like, and trust, right? They want to know who you are, what you like, what you like doing in your spare time. “

“I think being authentic and being real is what people want to see and also showcasing what skills and tips that you have for this industry.

“If I do the duplicatable activities that are going to get me to the result that I want every single day, five days a week for two hours, if you tell me I have to do that to become a millionaire, I'm just going to do it.”

Episode 51 of The Smart Agents Podcast features our conversation with Tina Caul of the Cary, North Carolina-based Caul Group. After uprooting from Michigan ten years ago, Tina had to break into a brand new market and has done it in a big way.

“Last year, we had 11 agents, we sold 370 homes. This year, we have 22 agents and we're tracking for 500 deals this year.”

Throughout our conversation, Tina shares how overcoming fear, focusing on having multiple streams of income and how consistent prospecting has led to such enormous growth of her business.

“Prospecting cures every production problem, every problem. There is no one that can tell me today that, ‘Oh well, the market's too good. There are none of those people out there.’ That's not true. There's still a huge group of us that do this activity every day and get massive results from it.”

Check Out Tina on Youtube! 

“Using free tools like Facebook Live is a great way to market what you're doing and it doesn't cost you anything but your time!”

In Episode 50 of The Smart Agents Podcast, we're talking all about video marketing and specifically live video streaming with Ed Troxell of Real Estate Agents Go Live.

“70% of homeowners are more likely to list with a realtor who uses video and yet only about 10% of agents effectively use video to market someone's property. So, there's a huge opportunity for every single agent listening to pick up your phone and learn how to use the video option.”

For the past several years, Ed has been coaching entrepreneurs and real estate professionals to embrace live video streaming through platforms such as Facebook to grow their audience and ultimately generate more leads.

“After that live is over, well guess what? Facebook still pushes it out for you and you do not have to pay for it. It lives there and while you're sleeping, it's going to be promoting your listing or whatever you've recorded.



Check Out Ed's Training at:

Main Website- https://edtroxell.com/
Real Estate Agents Go Live- https://edtroxell.com/real-estate-agents-go-live/
Facebook- https://www.facebook.com/EdTroxellCreative
Instagram- https://www.instagram.com/edtroxellcreative/

 

"You can train yourself to see that everything has content. And if you really think about it, the questions that your clients are asking you, other people are probably going to ask.”

Episode 49 of The Smart Agents Podcast features our conversation with South Florida-based agent Lindsey Tronolone, who after years of managing her own online businesses decided to jump into the real estate industry in November of 2020. Drawing on her past experience, Lindsey is using social media to create a name for herself in her market.

“I'm top of mind, they're not scrolling on Google, they're scrolling on social media. So if you are constantly top of mind and you're providing that value and they can connect with you, they're always going to want to do business with you because you've captured their attention.”

From planning and creating engaging content to interacting with her followers, Lindsey shares her tips for beating the social media algorithms to generate more leads from her target audience.

“It doesn't have to be overwhelming. It doesn't have to be 16 pieces of content every week. Realistically, if you put out three to five great pieces of content every week, you're perfect.”

“They wouldn't communicate or they would just ignore you. They would communicate late or they were rude. And I was just like, ‘There's gotta be a better way!’"

Managing his own real estate brokerage was never the plan for Kansas City-based Charles Gilbert. But, as a successful home-flipper, he saw that poor communication from buyer agents was slowing down his business. So, he decided to get a real estate license of his own.

“When I got my license and I started selling my own flips, I've not had one last longer than 30 days on the market, but again, you take more pride in your own listings and you go an extra mile to get things sold.”

Episode 48 of The Smart Agents Podcast features our conversation with Charles where he shares how his experience prior to getting his license has shaped the way he does business now.

“I only got my license to sell our own houses. I wasn't planning on selling anybody else's house. Then all of a sudden it turned into this six-figure side gig and I was like, ‘I guess I should start working this more.’”