August 21 2023
“The reason why the discoverability on TikTok is so great, is because 90% of the people that see your content on the "For You" page are strangers."
“The reason why the discoverability on TikTok is so great, is because 90% of the people that see your content on the "For You" page are strangers."
Episode 153 of The Smart Agents Podcast features Amanda Kohal, Social Media Expert and Founder of The Wolfe CO. If you're a real estate professional juggling a million tasks and trying to shine online, this episode is for you. Through her years in the social media world, Amanda has pinpointed how to grow your social reach and ultimately bring in more customers developing what she calls the Instasite.
Throughout our conversation, Amanda shared her dos and don’ts for growing your social audience, tips for creating content, and advice for finding success on individual platforms.
Follow Amanda Kohal on Instagram at: https://www.instagram.com/thewolfe.co/
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Listen Now!August 15 2023
“My grandmother used to say you're not on the earth to mark time, you're on the earth to make a difference
“My grandmother used to say you're not on the earth to mark time, you're on the earth to make a difference in somebody else's life.”
Episode 152 of The Smart Agents Podcast features real estate Icon Alexis Bolin. Based in Pensacola, FL, Alexis began her real estate career in 1978 and was with the same franchise for 39 years for before joining Keller Williams Realty Gulf Coast in July 2017.
Throughout her 45-year career, Alexis has closed over 6000 transactions and has been recognized with countless awards, including a 2021 Lifetime Achievement Award from the Residential Real Estate Council. Alexis has also continued to give back to the real estate community by serving on such boards as the National Association of Realtors Professional Standards Committee and the Professional Development Committee.
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Listen Now!August 7 2023
“In real estate, I have all the inside
“In real estate, I have all the inside information that I need to be able to be a successful investor.”
Episode 151 of The Smart Agents Podcast features Minnesota-based agent and real estate investor Mike Swenson. Prior to entering the real estate industry, Mike became an accidental landlord in 2010, riding the ups and downs of the market along the way. In 2014 he became the COO for the 19th largest residential real estate team in the United States before launching his own team and focusing on investment properties.
Using his own experience and that gained through brokering deals for his clients, Mike is now on a mission to help more people achieve financial freedom and invest in real estate.
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Listen Now!July 31 2023
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“Stepping into year two I was running at a pace that was unsustainable.”
Episode 150 of The Smart Agents Podcast features Denver-based real estate professional and coach Sergio Nazzaro. After ending his military career, Sergio eventually found his way into real estate and earned Rookie Of The Year Status with 31 transactions.
However, as Segio was achieving such great business success, other aspects of his life were falling apart, culminating in a heart attack at 34. That wake-up call caused Sergio to take stock of what he wanted in life and set boundaries.
“I realized in that moment, I have to figure out a different way to do this. I have to figure out a way that is going to create some sustainability and some longevity that’s going to allow me to give to my clients at an elite level but not sacrifice my soul for it.”
Throughout our conversation, you’ll hear all about how Sergio gained such real estate success, how setting those boundaries impacted his business and his tips for agents struggling in the current market.
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Listen Now!July 24 2023
“Anybody can build a personal brand, but very few people can build a Profitable Personal Brand.”
Episode 149 of The Smart Agents Podcast features returning guests Tonya Eberhart and Michael Carr, Co-Founders of BrandFace to talk all about going beyond the basics to set you apart from the competition.
“If you try to market without a very clear brand and idea of who you are going after, you're going to end up marketing like everyone else in the real estate world. That’s why we call it the Sea of Sameness.”
Throughout our conversation, Tonya and Michael share their 5 Critical Questions All Successful Brands Must Answer, their proven strategy for defining a target audience and so much more.
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Listen Now!July 17 2023
“If you can always put the clients first and get them to ...
“If you can always put the clients first and get them to their goal, you’ll win in the end.”
Episode 148 of The Smart Agents Podcast features Adam Lesperance, Broker and Team Lead with Terri Hastings Real Estate Group based in the Grey Bruce region of Ontario.
Jumping into real estate in 2020 after many years of owning his own tree removal business, Adam found immediate success holding the #1 spot for team sales in both 2020 and 2021, all while co-leading the team to become one of the top four producing real estate groups in Canada.
Throughout our conversation, Adam shares how he found such immediate success in the industry, the uniqueness of listing the one-of-a-kind homes in his market and touches on the impact hiring a coach made for his business.
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Listen Now!July 10 2023
“From that point ...
“From that point on I was like, ‘I’m not even going to cold call anymore, I’m just going to double-down on this!”
Episode 147 of The Smart Agents Podcast features Conor Kelly. Based in Vancouver and just a little over 2 years into his real estate career, Conor has gone all in on Social Media, specifically TikTok to drive business. In his first year alone, Conor closed 57 deals and is now managing a team of 20.
Throughout our conversation, he shares how he first broke through on TikTok, tips for creating content as a social media newbie and dives deep into what type of content performs best on the platform.
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Listen Now!April 3 2023
"If you don't have an interesting, compelling introduction no one's even going to bother listening to the rest of that ...
"If you don't have an interesting, compelling introduction no one's even going to bother listening to the rest of that pitch.”
In a world of instant gratification, people's attention spans are at an all-time low. Recent studies show you have about 8 seconds to make an impression.
So, to help real estate agents combat that, Episode 133 of The Smart Agents Podcast features The Message Master, Glenn Rudin. Throughout our conversation, Glenn shares his tips and advice for perfecting your elevator pitch. He breaks down the top three components of a winning pitch and shares practical tips for leaving your audience and potential clients wanting to hear more.
Check out more from Glenn at: https://www.alwaysbeencreative.com/
Get Glenn’s Book, A Brand In Your Hand at: https://www.alwaysbeencreative.com/a-brand-in-your-hand
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Listen Now!May 4 2022
“Instead of asking yourself ‘What are other people doing on LinkedIn?’ change the question to, ‘What benefit could I, a smart real estate agent gain from LinkedIn?’ and go that way. Even if most people don’t try it."
“Instead of asking yourself ‘What are other people doing on LinkedIn?’ change the question to, ‘What benefit could I, a smart real estate agent gain from LinkedIn?’ and go that way. Even if most people don’t try it."
Episode 76 of The Smart Agents Podcast features LinkedIn expert Daniel Alfon. Since joining the platform in early 2004, Daniel has mastered how to best use it in order to grow your business.
“You have to stop treating it like a social media platform and treat it like your website.”
Throughout our conversation, Daniel shares tips for realtors and business professionals alike to leverage their LinkedIn profiles to bring in high-quality leads and become a pipeline of referral business.
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Listen Now!May 4 2022
“When you're in real estate, you have to be curious about the market."
“When you're in real estate, you have to be curious about the market."
Episode 75 of The Smart Agents Podcast features our conversation with Hampton Roads, Virginia-based agent Andrew Valdez Johnston. Currently serving in the United States Navy, Andrew first broke into the real estate industry through his own investments.
"You have to be curious about the overall economy. You have to be curious about your client. But most importantly, you have to take action on those curiosities.”
Throughout our conversation, Andrew shares how he got his start in real estate, how his time in the Navy has shaped the way he does business and what he calls VJ's Home System Model.
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