Our Latest Podcast Episodes

“I really took that time to build a bond and build that virtual network with the agents.”

Episode 28 of The Smart Agents Podcast features South Florida-based agent, Joanna Levin.

As the COVID-19 pandemic was just beginning, Joanna knew she couldn’t sit back and wait to see what would happen.

With much of her business coming from buyers relocating to Florida, Joanna began reaching out to fellow agents around the country to help fill her buyer pipeline.

“I just would like their photos on Instagram or just reach out to them… And it became more relationship building than transactional.”

“For Sales By Owner is one of the best listing leads you can get out there, but it costs like $50 to $100 a month just to get the list.”

Episode 27 of The Smart Agents Podcast Features Chris Jones; Founder and CEO of Guerilla Realty.

“We realized that most of this data is publicly available, or even if it's private, there are ways to get it.”

The mission of Guerilla Realty is to create the Ultimate Marketing Engine for agents and that is exactly what they are doing with the free apps they provide.

One of their newest offerings is Fizbonanza, an app that searches the internet and provides you with FSBO leads for no charge.

“We said, ‘Could we build an awesome app that downloaded all the for sale by owner leads complete with mailing address and phone numbers?’’

“And it turns out, yeah, we absolutely can.”

“Agents stay where they're at or they leave where they're at because of the leader there.”

Just five years into restarting his real estate career, Phil Duke Jr. has built a brokerage of more than forty agents.

“They stay with you because they think you're the leader that I can get them to the next level.”

Episode 26 of The Smart Agents Podcast features our conversation with the Tuscaloosa, Alabama-based broker. Throughout our conversation, we talk about how he has grown his business and his emphasis on the continued education of his agents.

“We are very hands on with all our agents until they've closed their first three transactions. We do our Monday morning mastermind and then on Thursday nights, I'll hop on and do a webinar.”

“I'm a big believer that way too many real estate salespeople try and advertise before they learn how to be a salesperson.”

Coming off a year that saw $250 Million in volume, Andrew Duncan, Founder and CEO of The Duncan Duo, shared how he has grown his team into the success it is today.

“Invest in your education and become a master salesperson before you start trying to make it rain.”

Episode 25 of The Smart Agents Podcast features our conversation with the Tampa-based real estate professional.

“My goal was, each time I introduce a new lead generation strategy I want to master it before introducing another one.”

One of Andrew’s most successful marketing strategies has been his involvement with local radio advertising. Not only does he run spots on multiple stations, he recently hosted his 500th weekly real estate radio show.

“In the beginning, we pretty much had no idea what we were doing.”

Fast-forward five years and The Gibbons Group has now been named one of the top teams in the Bethesda, MD area.

Episode 24 of The Smart Agents Podcast features our interview with Larry Gibbons, who shares why creating authentic content has been such a win.

“We don't do any sales content of any kind… People don’t like being sold. Everyone is becoming too educated”

And while this strategy has been a major success with his sphere, it has had a positive impact on other parts of his business.

“The best part is it's free. My marketing budget is almost zero.” 

"I like to kind of personalize every experience… when I take a client on, I'm all in.”

Episode 23 of The Smart Agents Podcast features our conversation with Alice Rinaldo. Born and raised in the town of Oneida, NY, Alice knows there is no need to be a pushy salesperson in her market.

“I try to keep things very personal… I'm very active in our community.”

Rather than elaborate marketing campaigns, she focuses her time and energy on building personal relationships and presenting herself as the community expert.

“March is when I kind of broke off by myself…I was worried real estate was going to slow down a little bit.”

Who can forget it? March 13th, 2020, COVID19 was declared a national emergency. For Michael Friedman, he had just set out on his own after five years in the real estate industry

“I really just hit the ground running. I really had the best year I've ever had last year.”

Episode 22 of The Smart Agents Podcast features our conversation with the Tampa-based agent and he shares how focusing on past clients and growing his referral pipeline lead to his banner year.

Michael has put an emphasis on collecting client reviews and testimonials.

“Word of mouth is the best free marketing you can get. That's why I say that a five-star review is literally the biggest gift you can give me.”

 

 

“One of the biggest things that I see when I've gone to houses that are getting ready for sale is that the space plan is just really not there.”

Episode 21 of The Smart Agents Podcast features our conversation with Jeanette Chasworth, The Color Whisperer. Over the course of our conversation she shares tips she has acquired during her more than 25 years in interior design.

“One of the things that I tell clients a lot too, is there's this adage that lighter makes it bigger and that's not true. What really makes a room feel bigger is the light.”

From tricks for making rooms look bigger to advice on color choice, Jeanette helps you get your next home listing looking its best.

Be sure to check out Jeanette's work at thecolorwhisper.com

 

“The mistake that a lot of agents make is they say, ‘Well, I'm going to start with my neighborhood because I live here.’”

Episode 20 of The Smart Agents Podcast features our conversation with Ryan Smith, Founder of Launchyourfarm.com. Drawing on his past experience, Ryan has created a series of educational courses to help agents perfect their geographic farming strategies. 

“The reason I see most agents fail when it comes to farming is they go too big and they try to reach more people and they ended up burning their budget.”

By budget, Ryan is not talking strictly financial. While money is the biggest thing to consider when developing your marketing plan, he says you must consider your time and energy budget as well.

“The energy budget is the thing that a lot of people skip over, which is, is this going to suck the energy out of me? Is this going to suck the life out of me?”

Whether you are a brand new agent or a thirty-year vet, you are not going to want to miss Ryan’s tips.

Plus, for our listeners only, Ryan is offering 20% off of his course. Check out the episode to see how you can claim this offer

 

“With Instagram being such a broad horizon I can reach an unlimited amount of people.”

Episode 19 of The Smart Agents Podcast features our conversation with Florida-based realtor Katie McCowen and centers on how she is leveraging Instagram to position herself as not only a real estate expert but also a community expert.

“I want to educate someone so that they have the best experience possible and with Instagram, I'm able to portray that over posts and stories.”

Posting a wide variety of content, Katie is able to engage with followers all while building credibility. Not only does she post her current listings and market education pieces, she also posts about the local restaurants and things to do in her community.

“It's just helping me stay top of mind... I can't tell you how many referrals I've gotten from something like that.”