November 20 2020
“We are a public, forefront business… You should be getting a lot of business from referrals.”
“We are a public, forefront business… You should be getting a lot of business from referrals.”
Episode 8 of The Smart Agents Podcast features Pennsylvania-based agent Megan Rohrbough. For her, building a full referral pipeline means taking everyday opportunities to build her sphere of influence.
As a mom of four, Megan tells us how she uses the more subtle approaches such as advertising in her children's sports rosters and sending emails from her professional address when communicating with their teachers to get her name out as a trusted real estate professional.
“I've had quite a few teachers contact me and be like, ‘Oh, Hey, I saw you're a realtor.’”
“It is strategic, but you try to be… not in your face about it.”
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Listen Now!November 15 2020
“A lot of agents have this idea that if the client comes in and they can’t buy, they just get their information and put them to the side. I don't do that.”
“A lot of agents have this idea that if the client comes in and they can’t buy, they just get their information and put them to the side. I don't do that.”
Regardless if you have thirty years in the industry or just starting out, you are bound to be contacted by buyers that are not financially ready to buy.
Rather than brush them off, why not give them the resources they need to make their dreams come true.
That is exactly what Don Dunbar out of California is doing and he explains how during part two of our conversation in Episode 7 of The Smart Agents Podcast.
“All you’ve got to do is just be accessible, stay in contact with them.”
By positioning himself as the helpful resource, Don is not only ensuring a transaction once the buyers are ready, he is also firmly planting himself as the only agent they will refer.
“You have so many people, man, that's out there like that. That's an untapped market.”
Check out our conversation now and see how you too can make dreams come true while filling your pipeline!
You can see check out part one of our conversation with Don in Episode 6.
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Listen Now!November 12 2020
"I get a lot of people, other real agents saying it's not gonna work. You know what has happened? It has made me basically a celebrity in the community."
"I get a lot of people, other real agents saying it's not gonna work. You know what has happened? It has made me basically a celebrity in the community."
Episode 6 of The Smart Agents Podcast features part one of an interview with Don Dunbar, a California-based agent who even though has three decades of experience, is not afraid to try new marketing methods. Just last year, Don released new television commercials and is seeing a boost in recognition.
“I actually cannot go anywhere without someone recognizing me. I get a lot of people call me that want to buy a house.”
Over the course of our conversation, Don shared his thoughts on personal branding and why marketing can not take a backseat.
“Marketing should be your biggest expense. In your budget, 30%, 40% should be spent on marketing.”
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Listen Now!November 8 2020
"I was going from a $1 to $3 million a year agent… up to a $12 to $15 million working my sphere of influence and not buying leads."
"I was going from a $1 to $3 million a year agent… up to a $12 to $15 million working my sphere of influence and not buying leads."
Episode 5 of The Smart Agents Podcast features Chad Bishop, a Florida-based agent who blew up his business by focusing on his referral base.
“I was realizing that every lead that I was converting was almost costing me $500, $600. When I realized that if I talked to people… and be at the top of their mind, it was costing me $5 to $20 a lead going through my sphere of influence.”
Throughout our conversation, Chad shares his system for staying top of mind with his sphere. Everything from nightly note writing to pop-by’s, Chad holds nothing back.
While the pandemic has certainly changed some plans, Chad is gearing up for one of his most successful strategies, Thanksgiving Pie Delivery.
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Listen Now!November 5 2020
"What's neat about a virtual showing is that I look at the property as if I'm going to live there, because those people who are not physically here rely on my expertise, my ...
"What's neat about a virtual showing is that I look at the property as if I'm going to live there, because those people who are not physically here rely on my expertise, my eye."
Episode 4 of The Smart Agents Podcast features our conversation with Florida-based agent, Lisa Jones. While the ongoing COVID19 pandemic has certainly changed the way realtors around the world have been able to work, for Lisa virtual showings are nothing to be afraid of.
"You know, we've been on technology for so long, you know how to interact with the little white light on your computer. It's no different from being on a FaceTime or Skype with a family member. You just want to make sure that you're looking for what the client needs."
Throughout our conversation, Lisa shared her tips for conducting flawless virtual showing and her love for the industry. It's all about meeting the clients needs for Lisa and providing the best service possible.
"It's cool to be involved in people's lives and see them achieve their dreams."
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Listen Now!November 2 2020
"I've had folks that have just been crying at closing, because they're so happy to have this burden off their back."
"I've had folks that have just been crying at closing, because they're so happy to have this burden off their back."
Episode 3 of The Smart Agents Podcast features part two of our conversation with Bob Thompson of Hampton Roads, VA. A big part of the 16 year real estate veteran's business comes from short sale and foreclosures. Due to his no-nonsense approach to real estate, explained in Episode 2, Bob is uniquely qualified to handle the intricacies of the difficult niche.
"They need somebody to come in and answer the questions and not to definitely go 'Well, what do you want to do?' You need somebody to alpha up in there and go, 'This is what we're going to do.'"
Along with his approach for list short sales and foreclosures, Bob shares his tips for agents looking to break into the niche.
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Listen Now!October 30 2020
"I'd rather you decide that you don't like me on the front end or you don't like my numbers and not hire me. Then I tell you a number and a month from now you fire me because ...
"I'd rather you decide that you don't like me on the front end or you don't like my numbers and not hire me. Then I tell you a number and a month from now you fire me because you feel like it's the wrong number."
Episode 2 of The Smart Agents Podcast features part one of our conversation with Bob Thompson of Hampton Roads, VA. With 16 years in the real estate industry, Bob has learned a lot about what works and what doesn't for his business. One this is for certain, there is no flash, he is all business.
"I believe in complete and up-front total honesty. I'm going to tell you what we're going to do, this is what the house is worth, I mean, at the end of the day, the numbers don't lie."
Throughout our conversation, Bob shared how COVID-19 has impacted his business, his no-nonsense approach to real estate and why he says it works for him.
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Listen Now!October 25 2020
"There's a difference between being an influencer and being influential. An influencer is someone that is portraying their life, but not a lot of people can relate to them."
"There's a difference between being an influencer and being influential. An influencer is someone that is portraying their life, but not a lot of people can relate to them."
When COVID-19 first took hold of the United States in Spring 2020, Madison Reeves, a Realtor with Keller Williams Realty in Black Hills, South Dakota, had been licensed less than one year. While she could have backed down from her new path and declared it not the ideal time for a drastic career change, she instead rose to the occasion and embraced the challenges head on.
In our interview with Madison, we discussed her ability to power through the pandemic and how she’s built a strategic connection with her online followers.
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