Our Latest Podcast Episodes

Ep 223: Behind The Curtain Of Social Media Marketing Success

January 13 2025

“When the algorithm scans a business page there are five questions it wants to get answers to: Who you are? What you do? How you do it? Who you do it for? And where you do?"

 

Episode 223 of The Smart Agents Podcast features Karen Liz Albert, social media consultant, speaker, and Founder of Behind Your Curtain. With over 20 years of marketing experience and a passion for helping real estate professionals, Karen has been empowering agents to create targeted social media campaigns since 2010.

Karen shares actionable advice to help your business thrive in a fast-evolving digital landscape. Whether you’re just starting out or looking to refine your social media strategy, this episode is packed with insights you won’t want to miss!

📌 Connect with Karen Liz Albert


Website:
https://behindyourcurtain.com/

Instagram: https://www.instagram.com/behindyourcurtainsocialmedia/

Facebook: https://www.facebook.com/SocialMediaExpertKarenLizAlbert/

LinkedIn: https://www.linkedin.com/in/socialmediawithkarenlizalbert/

YouTube: https://www.youtube.com/user/Behindyourcurtain




 

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Ep 222: The Pursuit Of Home: Unlocking Success In NYC Real Estate

January 6 2025

“People are here to do something and that energy of like getting it done and however it's going to get done it's so addictive."

 

Episode 222 of The Smart Agents Podcast features Scott Harris of the New York City-based Harris Residential Team. With over two decades of experience and more than $1.5 Billion in sales, Scott has crafted a people-first business model focused on truly advising clients through purchasing their dream home.

Throughout our conversation, Scott shares how he overcame burnout to build his thriving team, tips for communicating with clients and introduces us to the 'Magnetic Method', a unique approach to guiding clients through the emotional and psychological aspects of home buying.

 

Listen to the Pursuit Of Home Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-of-home-with-scott-harris/id1735802964

 

Follow Scott on:

LinkedIn: https://www.linkedin.com/in/harrisresidential/

Instagram: https://www.instagram.com/harrisresidentialteam

YouTube: https://www.youtube.com/channel/UCpvGlN5DqsOo7x6ZKj3YRWw




 

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Ep 221: Return On Life: Redefining Success In Real Estate

December 30 2024

It's not about chasing the ROI all the time. It's about chasing the ROL. The Return On Life."

Episode 221 of The Smart Agents Podcast features Randy Dyck, team leader of Vancouver’s eXimus Real Estate Team and a Top 1% Agent in Canada since 1992. With over 33 years of real estate experience, Randy shares his incredible journey from a solo agent to leading a high-performing team.

Randy dives deep into the strategies that built his success, from studying top producers to hiring the right people and fostering a collaborative team environment. But despite his accomplishments, Randy realized he needed a mindset shift—from focusing solely on Return on Investment to embracing a philosophy of Return on Life.

Throughout our conversation, Randy reveals how this new perspective has brought balance, fulfillment, and even greater success to his career and life. From the lessons learned during the pandemic to creating a legacy for his team, this episode is packed with insights every real estate professional can benefit from.

 

Listen to the Return On Life Podcast at: https://podcasts.apple.com/us/podcast/return-on-life-podcast/id1693542807

 

Follow Randy at:

LinkedIn: https://www.linkedin.com/in/randydyck/

Instagram: https://www.instagram.com/randycdyck

YouTube: https://www.youtube.com/@Randy_Dyck


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Ep 220: Lessons In Real Estate Success: A Conversation With Kelley Skar

December 16 2024

“Who you choose to be in business with absolutely matters. The brokerage matters."

Episode 220 of The Smart Agents Podcast features 18-year real estate professional, Kelley Skar. Detailing his marketing strategies, the importance of open houses and the transition to digital marketing, Kelley dives deep into what led to his success.

Throughout our conversation, Kelley shares insights on effective client communication, the importance of content creation for building authority in real estate, and strategies for mastering YouTube as a lead generation tool. He emphasizes the significance of goal setting and daily disciplines, introducing the concept of five daily non-negotiables to enhance personal and professional growth.

Additionally, Kelley discusses the critical factors to consider when choosing a brokerage and mentor, highlighting the need for support and training in achieving success in the real estate industry.

 

Where To Follow Kelley:

Website: https://www.kelleyskar.ca/

Instagram: https://www.instagram.com/kelleyskar/

YouTube: https://www.youtube.com/c/kelleyskar




 

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Ep 219: The Human Side Of Marketing: Tapping Into Behavioral Drivers

December 9 2024

“People make decisions based on a couple of things, one is when the pain of the status quo exceeds the pain of change.”

Episode 219 of The Smart Agents Podcast features brand and behavioral strategist Roger Hurni. Emphasizing the importance of understanding consumer behavior, Roger discusses how effective marketing campaigns should focus on the audience's self-interests and motivations.

Over the course of our conversation, Roger shares strategies and advice for identifying your ideal customers and creating targeted campaigns that resonate with them. Additionally, we dive into how agents can better set themselves up for success by focusing on the customer experience rather than the transaction itself.

 

Get Roger’s Book Outthink. Outperform. at: https://www.rogerhurni.com/book



 

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Ep 218: How To Create Authority Through Visual Marketing Assets

December 2 2024

“You want to be able to show your audience what it's like to work with you and what your day-to-day looks like.”

Episode 218 of The Smart Agents Podcast features visual storytelling expert and photographer John DeMato. After a career in television production, John found a passion for photography and now works with clients to create compelling imagery that elevates their brand, builds credibility, and connects deeper with their audience.

Over the course of our conversation, John touched on the different types of photos you should have in your marketing portfolio and how to leverage them. He also shares his advice for finding the right photographer to fit your needs.

 

Follow John’s Blog at: https://www.johndemato.com/blog


 

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Ep 217: Real Estate Reimagined: Authentic Branding For Modern Agents

November 25 2024

“I’m not marketing to anyone… I’m just being me.” 

Episode 217 of The Smart Agents Podcast features Charleston, South Carolina-based agent Winnie Rodgers sharing how embracing her unique personal brand has transformed her real estate career into a thriving, sustainable business. 

Six years in, Winnie has carved out a niche by showcasing her love of tattoos, rock and roll, and pinup culture—proving that authenticity resonates with clients and colleagues alike.

Beyond selling homes, Winnie’s true passion lies in teaching, and she travels the country to share her expertise with fellow agents. Tune in as Winnie discusses how she built her real estate business, the strategies she uses to attract agent referrals via social media, and why creating an authentic personal brand is essential for long-term success.

 

Follow Winnie on Instagram at: https://www.instagram.com/_winnieandcompany/

 

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Ep 216: The Agent Advantage: Finding Success In Alternative Brokerage Models

November 18 2024

“I see the ...

“I see the subscription-based, low-cost virtual model growing rapidly and taking over market share extremely fast.”
 

Episode 216 of The Smart Agents Podcast features Kyle Southard, Air Force Veteran turned real estate agent. Launching his real estate career just four years ago in Louisiana, Kyle shares how he built his business and sphere of influence in the early years.

Looking to take home more of his commission earnings, Kyle found Pinnacle Realty Advisors, a subscription-based brokerage and hasn’t looked back.

Throughout our conversation, Kyle talks about how the subscription-based model works and how it has made a life-changing impact on his career.

 

Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kylesouthard/


 

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Ep 215: Digital Advertising Tactics For Real Estate Agents

November 11 2024

“What I've seen work best is that niching. Figuring out what can I be unique in and how can I carve out that unique market.”
 

Episode 215 of The Smart Agents Podcast features John Horn, CEO of StubGroup, a leading digital advertising agency and Premier Google Partner. Whether you're new to Google Ads or have managed multiple campaigns for your real estate business John offers invaluable tips you won’t want to miss.

In this episode, John dives into the competitive landscape of digital advertising, covering essential topics like effective keyword research, geographic targeting, and creating compelling landing pages that align with your ad’s message. He also shares insights on how real estate agents can better leverage YouTube as a powerful lead-generation tool.

 

Learn more about StubGroup at: https://stubgroup.com/

 

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Ep 214: Kim Giarraputo’s 10 Year Real Estate Journey: Insights & Lessons Learned

November 4 2024

“My biggest regret is not doing it sooner.”
 

Episode 214 of The Smart Agents Podcast features Kim Giarraputo, a New York-based real estate agent of 10 years. Discussing her transition from technology sales, Kim emphasizes the importance of building a strong sphere of influence, effective marketing strategies, and maintaining client relationships.

Additionally, Kim shares her tips for success as a new agent, including the importance of mentors and feeling valued within a brokerage.

 

Follow Kim on Instagram at: https://www.instagram.com/kimgiarraputo

 

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