Our Latest Podcast Episodes

"Knowing what your intention behind the outcome you want to receive from that ask, that offer is the most crucial point.”

Episode 197 of The Smart Agents Podcast features Jocelynn Flowers, CEO and founder of J. Flowers Marketing. Shares her invaluable insights on digital marketing and the art of creating intentional impact, Jocelynn underscores the importance of consistency in digital marketing efforts and the necessity of building trust and rapport with your audience.

Jocelynn reveals the power of authenticity and staying true to oneself as the face of your brand. She offers practical advice to entrepreneurs, encouraging them to focus on one or two platforms they are most comfortable with, and to be steadfast and consistent in their content creation. Emphasizing the need to provide genuine value to your audience, Jocelynn stresses the importance of having a clear intention behind every marketing effort.

Check out J Flowers Marketing at: https://jflowersmarketing.com/

"As a war survivor, I always think about how we put the human element in anything. How we excel.’"

Episode 196 of The Smart Agents Podcast features Phoenix-based, Ali Al-Asady. Ali shares his journey as a refugee from Iraq to the United States and his path to becoming a successful real estate agent. He discusses his motivation for getting his real estate license and the importance of continuous learning and building relationships with community leaders.

Al-Asady talks about the importance of building relationships with community leaders and understanding cultural nuances when working with refugees. He emphasizes the value of providing support and value to the lives of community members, rather than focusing solely on transactions.

Ali also shares his passion for sustainable homes and the importance of educating buyers on energy-efficient homes. He highlights the need to protect occupants' health and the environment through sustainable practices.

Learn more from Ali at:

https://alialasady.com/

https://www.phoenixgreenhomeconcepts.com/

"I just remember the tenant giving me that first $1,000 check and I was like, ‘I can’t believe this!’"

Episode 195 of The Smart Agents Podcast features Ray Glymph, a full-time real estate investor who now owns more than 100 doors after finding himself homeless twice at an early age. Ray shares emphasizing the importance of hard work and determination in overcoming life’s toughest challenges and achieving success in real estate investing.

Ray delves into his investment strategies, highlighting his preference for properties in B and C neighborhoods that offer good cash flow. He explains how building strong relationships with real estate agents and collaborating with other investors have been crucial to his success.

Beyond his personal achievements, Ray is passionate about helping others. He discusses his motivation for coaching and teaching aspiring investors, aiming to empower them with the knowledge and skills to succeed in real estate.

Learn more from Ray at: https://www.rglymph.com/

"The goal for all agents is to have your business be 90% referral-based. It's exactly the same for recruiting."

Episode 194 of The Smart Agents Podcast features Jim Remley, Founder of E Real Estate Coach. Launching his own real estate career 35 years ago at the age of 19, he quickly found success in his Oregon market, ranking in the top #1 of agents nationwide. By the age of 24, he launched his own real estate company that grew to include 17 offices.

Over the course of our conversation, Jim shares his insights on building a successful real estate brokerage. He emphasizes the importance of recruiting and retaining top agents, sharing his tips for creating a positive company culture to ensure your agents sign your praises.

Jim also touches on the essential technologies that every modern real estate brokerage should implement. 

Visit E Real Estate Coach at: https://www.erealestatecoach2.com/

Follow Jim on YouTube at: https://www.youtube.com/@eRealEstateCoach

"The role of the realtor extends beyond just selling the house, it’s more of a matchmaker to ensure your client's success.”

Episode 193 of The Smart Agents Podcast features Latham Jenkins of Live Water Jackson Hole.
Latham dives into the critical role lifestyle plays in real estate and how visual media can elevate property marketing. He stresses the importance of showcasing local amenities and creating a sense of desire through captivating imagery.

Latham highlights the value of being a hyper-local expert, sharing the unique stories and experiences of a community to attract buyers. Understanding clients' needs and desires is crucial, he explains, to find them the perfect property that fits their ideal lifestyle.

Throughout our conversation, Latham addresses the unique challenges of selling property in a destination like Jackson Hole, emphasizing the need to keep potential buyers interested even after they've left the area. He discusses his unique approach to marketing luxury properties, such as creating spec videos and involving sellers in the process.

Latham emphasizes the importance of understanding each property's unique features and engaging buyers in the property's setting before showcasing the house. He shares his experience selling a 233-acre ranch to illustrate these points.

Visit Live Water Jackson Hole at: https://www.livewaterjacksonhole.com/

Follow Latham on Instagram at: https://www.instagram.com/lathamjenkins.jacksonhole/

"The whole point of Direct Mail is to get in front of your farm, teach the people in front of you what you do."

Episode 192 of The Smart Agents Podcast features New Jersey real estate agent and Direct Mail Expert, Kristy Ball. As one of the most affordable ways to get your name out to prospective clients, direct mail is sometimes forgotten in the digital world. As part of a 50-year family printing business, Kristy focuses on helping agents create impactful marketing campaigns that will help them stand out from the crowd.

Throughout our conversation, Kristy shares advice for launching a successful direct mail campaign, why going beyond the "Just Listed" message is so important and how often you should send mail pieces to your farm.

Learn more about L&B Printing at: https://www.lbprintinginc.com/feature/realtors/

"TikTok has been amazing. I would say probably like 30% to 50% of my business at this point is coming from TikTok."

Episode 191 of The Smart Agents Podcast features Denver-based real estate agent, Riley Wenger. Beginning her real estate journey as an investor herself, Riley now uses her own experience to help aspiring investors purchase their own properties.

Riley also discusses her approach to personal branding and using social media, particularly TikTok, to educate and attract her ideal clients. She shares her content creation process and the importance of authenticity and providing value to her audience.

Follow Riley on TikTok at: https://www.tiktok.com/@realestateriley_denver

"Solve the problem of not maximizing the technology you're using."

It’s no secret there is a ton of software and automation at your fingertips but it can get really overwhelming when deciding how to best utilize all of these tools.

Throughout Episode 190 of The Smart Agents Podcast, we are joined by Scott Sillari, CRO of Real Synch to discuss the importance of integrating technology into your real estate business. Throughout our conversation, Scott shares why he feels it is best to maximize the technology they already have before adding new tools. He also highlights the benefits of AI-powered solutions and automation in saving time and improving efficiency.

Learn more about Real Synch at: https://www.realsynch.com/

"The reality is, leads are on multiple websites, they are talking to multiple agents, usually like four or five."

In today's fiercely competitive real estate landscape, standing out is no longer optional – it's essential. And in a digital age where technology reigns supreme, mastering the art of digital marketing can be the game-changer your business needs.

Throughout Episode 189 of The Smart Agents Podcast we'll explore key insights from industry expert Eric Preston, founder of  Agent Launch. Whether you're a seasoned agent or just starting out, Eric's expertise offers invaluable guidance for navigating the complexities of digital marketing in real estate. By implementing these strategies, you can supercharge your digital presence, attract high-quality leads, and propel your business to new heights.

1. Differentiate Yourself: Eric emphasizes the importance of carving out a unique identity in a crowded market. By leveraging digital marketing strategies tailored to your strengths and target audience, you can differentiate yourself and make a lasting impression.

2. Target Niche Markets: Gone are the days of casting a wide net. Eric advocates for targeting niche markets to maximize impact. By crafting personalized messaging that resonates with specific audiences, you can attract high-quality leads and stand out from the competition.

3. Generate Your Own Leads: Take control of your business by generating your own leads. Eric shares invaluable strategies for lead generation that empower agents to build a sustainable pipeline and reduce reliance on external sources.

4. Balance Automation and Personalization: Automation can streamline processes, but personalization is key in fostering genuine connections with clients. Eric offers insights on striking the right balance between automation and personal touchpoints to maximize efficiency and effectiveness.

5. Harness the Power of YouTube: YouTube isn't just for cat videos – it's a potent tool for lead generation and conversion in the real estate industry. Eric highlights the immense potential of YouTube as a platform for building authority, attracting leads, and converting them into loyal clients.

Check out Agent Launch at: https://agentlaunch.com/

Subscribe To Eric’s YouTube Channel at: https://www.youtube.com/@ericbpreston

"You will exit your business one day that's a given and it's either because you're going to want to or because you have to."

Episode 188 of The Smart Agents Podcast features business coach and Founder of Simplifying Entrepreneurship, Pete Mohr Pete emphasizes the crucial role of aligning your business with your personal vision to achieve your desired lifestyle. Discover the transformative power of a well-defined vision, mission, and promise in attracting the right clients and guiding your business forward. Pete goes beyond the basics, shedding light on creating a promise that showcases the incredible transformation you can offer to your clients.

📈 Efficiency is the name of the game! Learn how to document your processes effectively using project management tools to streamline operations and maximize impact. Pete underscores the importance of focusing on client-facing activities and smart delegation to make the most out of your time.

🚀 Planning for the long haul? Pete Mohr stresses the significance of planning your business exit strategy from the get-go. Be prepared for life's unpredictable events like death, divorce, disability, and disagreements that can influence your business exit.

💼 Boost the value of your business by building social capital, process capital, and financial capital. Develop a comprehensive exit planning strategy encompassing financial planning, personal planning, and insurance coverage.

🔄 Keep your exit plan dynamic! Regularly evaluate and update your strategies to ensure they align with your evolving goals and circumstances.

Get Your Copy of The 10 Laws to Business Leadership: https://simplifyingentrepreneurship.com/laws/

Listen to the Business Owner Breakthrough Podcast at: https://podcasts.apple.com/us/podcast/business-owner-breakthrough-podcast/id1567456933?uo=4