Our Latest Podcast Episodes

Ep 213: Lead Generation For Real Estate: How To Leverage LinkedIn

October 28 2024

“There's lots of social networks, but there's really only one business social network. LinkedIn has a monopoly on that and it’s continuing to grow.”
 

Episode 213 of The Smart Agents Podcast features Founder of Rainmaker and LinkedIn Lead Generation Expert Colin Hirdman. Projected to grow to nearly 1 Billion Users by 2028, LinkedIn is still severely underutilized in the real estate industry as a lead generation tool.

Throughout our conversation, Colin discusses the evolution of LinkedIn as a powerful sales tool, the importance of building an authentic audience, and effective strategies for connecting and messaging potential clients.

 

Learn More About Rainmaker at: https://www.rainmakergrows.com/

 

Connect with Colin at: https://www.linkedin.com/in/colinhirdman/




 

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Ep 212: How To Stand Out From Market Leaders In Real Estate

October 21 2024

"It's about giving value to the local area as much as you possibly can.”

Episode 212 of The Smart Agents Podcast features Chris Webb, Founder and owner of The Estate Agent Consultancy. With nearly two decades of hands-on experience in the UK real estate industry, Chris has become a trusted expert in helping agents increase revenue, secure more listings, and convert leads more effectively.

Throughout our conversation, Chris shares invaluable advice and actionable tips on how to build a winning real estate career. He covers a wide range of topics, including how new agents can compete against top producers, strategies for better marketing yourself in a competitive market, and how to justify higher fees by communicating your value effectively.

 

Get A Free Copy of Chris’s Book Your First £100,000 Estate Agency: https://www.estateagentconsultancy.com/book


Follow Chris On:

Instagram: https://www.instagram.com/estateagent.consultancy/?hl=en

Facebook: https://www.facebook.com/profile.php?id=100091620096258

LinkedIn: https://www.linkedin.com/in/theestateagentconsultancy/

YouTube: https://www.youtube.com/channel/UCFO3BjEDQWCZIDeodLChqtg


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Ep 211: The Real Estate Agents Guide To Working With Investors

October 14 2024

"We need to teach real estate agents how to think like investors.” 

Episode 211 of The Smart Agents Podcast features the CEO of PWNE Capital, Ron Jones. With more than 30 years of experience in the Southern California real estate market, Ron has developed a deep understanding of the investor mindset and now shares that knowledge with agents looking to scale their businesses better.

 

Throughout our conversation, Ron shares why he thinks real estate agents should seek out investor clients, how they can better market themselves to investors, and how to think like an investor to better pitch properties.

 

Email Ron at: ronjones@pwnecapital.com to claim a copy of his Free Ebook.

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Ep 210: The Storytelling Blueprint: How Agents Can Better Build Trust With Clients

October 7 2024

"I

"If we have rapport, know, like and trust, then we can have sustainable relationships with people and not just one-offs." 

Episode 210 of The Smart Agents Podcast features Robert Kennedy III, Founder of Kennetik Kommunications and a licensed real estate agent. In sales, strong communication skills are essential, but as Robert explains, it's the ability to connect with people on a personal level that truly sets you apart and helps build lasting relationships.

 

During our conversation, Robert shares valuable insights on using storytelling to connect with leads, ways to share your story beyond one-on-one interactions, and tips for leveraging AI to create an endless stream of content.

 

Learn More at: robertkennedy3.com

 

Listen to the Storytellin’ & Selling Podcast at: https://podcasts.apple.com/us/podcast/storytellin-and-sellin-with-rk3/id1766366198

 

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Ep 209: Real Estate Agent To Investor: A Roadmap To Financial Freedom

September 30 2024

"

"I think any investor in any particular market or asset class, your competitive advantage is that market."
 

Episode 209 of The Smart Agents Podcast features the Founder of Spark Investment Group, Arn Cenedella. With more than four decades in the real estate industry, Arn built a successful residential brokerage in Silicon Valley all while growing his own investment portfolio. In 2020, he launched Spark Invest Group and focuses primarily on multifamily investments.

Throughout our conversation, Arn shares why real estate agents are at a major advantage when becoming investors themselves, why he has shifted his focus to multifamily properties and tips for choosing wise investments.

Learn More at: https://investwithspark.com/

 

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Ep 208: The Key To Success In Any Business Is Adaptation

September 23 2024

"

"If somebody brings a suggestion and you squash that, you're going to end up with people that never have new ideas and never innovate."
 

Episode 208 of The Smart Agents Podcast features TJ Carrender, President of Authorify. Drawing from his extensive experience in corporate leadership, TJ reveals his strategies for fostering a culture of excellence and continuously setting new benchmarks for success.

Through this wide-ranging conversation, TJ shares his leadership philosophies, emphasizing the importance of employee development and adapting to change. We also explore how Authorify is empowering thousands of real estate professionals to grow their businesses while delivering real value to clients. Plus, TJ offers advice on how agents can maximize their productivity by leveraging virtual assistants effectively.


Brand Yourself As The Market Authority: https://authorify.com/

Leverage Your Time With A Virtual Assistant: https://boostassist.com/

 

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Ep 207: Unleashing Your Listing Agent Potential With Chris Stafford

September 16 2024

"

"You have one job when you're meeting with the seller in a listing presentation, and that is to make them feel comfortable and build rapport." 
 

Episode 207 of The Smart Agents Podcast features San Fransisco-based real estate broker and Founder of The Agent Unleashed, Chris Stafford. Drawing on his more than 30 years of experience in one of the most competitive markets in the county, Chris shares his tips for generating more leads without spending additional money.

Throughout our conversation, Chris emphasizes the importance of working your sphere of influence, targeting out-of-area owners and building relationships with professionals who can provide referrals. He also touches on how a strong mindset and confidence impact your listing appointments and ability to close an agreement.

 

Learn more about The Agent Unleashed at: https://theagentunleashed.com/

 

Follow Chris 👇👇👇

Facebook: https://www.facebook.com/Christopher.S.Stafford
Instagram: https://www.instagram.com/realcstafford/
LinkedIn: https://www.linkedin.com/in/theagentunleashed/
YouTube: https://www.youtube.com/channel/UCURAcIIclPGb8GncLhdRqog

 

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Ep 206: Setting The Gold Standard: A Conversation With Dionne Malush and Mike Hanlon

September 9 2024

"It's been really career-changing for them because they can come here and ...

"It's been really career-changing for them because they can come here and we're all one, you list with one of us you list with all of us." 

Episode 206 of The Smart Agents Podcast features Co-Owners of Realty One Group Gold Standard, Dionne Malush and Mike Hanlon. Nearly 7 years into launching their brokerage, both Dionne and Mike built successful real estate businesses after transitioning into the industry from other careers.

Throughout our conversation, Dionne and Mike share how they have grown Realty One Group Gold Standard through strategic collaboration not just within the leadership team but also between their agents. They also emphasize the importance of having an entrepreneurial mindset as an agent.

 

Where to follow Realty One Group Gold Standard

Website: https://goldstandardpittsburgh.com/
Instagram: https://www.instagram.com/realtyonepittsburgh/
Facebook: https://www.facebook.com/realtyonegoldstandard

 

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Ep 205: From Click To Client: Keys To Designing A Winning Real Estate Website

September 2 2024

"You have statistically seven seconds online to capture someone's attention. In that time, they're going to decide if they're going to click away or if they're going to stay."

"You have statistically seven seconds online to capture someone's attention. In that time, they're going to decide if they're going to click away or if they're going to stay." 

Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off.


Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website.

 

Learn more about Distill Your Story at:
https://distillyourstory.com/

 

Follow on Social at:

Facebook: https://www.facebook.com/storydistiller/

Instagram: https://www.instagram.com/distillyourstory/

LinkedIn: https://www.linkedin.com/in/ryanholck

 

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Ep 204: The Real Estate Agent’s Guide to Media Visibility

August 26 2024

"PR, when done correctly, can raise the value of whatever you're doing."

"PR, when done correctly, can raise the value of whatever you're doing."

Episode 204 of The Smart Agents Podcast features Mitch Carson, seasoned professional speaker and PR expert, to dive into the world of publicity. Mitch shares how real estate agents can harness the power of media to boost their credibility and stand out in a crowded market. 

He highlights the importance of presenting yourself in the right way and making the most of media opportunities to get ahead of the competition. Mitch also talks about how to build strong relationships with media outlets and offers practical tips for turning media coverage into leads and long-term credibility.

 

Want to learn about media and exposure possibilities?

Book a one-on-one call with Mitch at: http://getinterviewedguaranteed.com/meetwithmitch

 

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