Our Latest Podcast Episodes

Episode 206 of The Smart Agents Podcast features Co-Owners of Realty One Group Gold Standard, Dionne Malush and Mike Hanlon. Nearly 7 years into launching their brokerage, both Dionne and Mike built successful real estate businesses after transitioning into the industry from other careers.

Throughout our conversation, Dionne and Mike share how they have grown Realty One Group Gold Standard through strategic collaboration not just within the leadership team but also between their agents. They also emphasize the importance of having an entrepreneurial mindset as an agent.

Where to follow Realty One Group Gold Standard

Website: https://goldstandardpittsburgh.com/
Instagram: https://www.instagram.com/realtyonepittsburgh/
Facebook: https://www.facebook.com/realtyonegoldstandard

"You have statistically seven seconds online to capture someone's attention. In that time, they're going to decide if they're going to click away or if they're going to stay." 

Episode 205 of The Smart Agents Podcast features Ryan Holck, brand messaging strategist and Founder of Distill Your Story. Specializing in helping brands identify their unique story, Ryan guides business owners in simplifying their messaging to better resonate with potential customers both online and off.

Throughout our conversation, Ryan shares tips for crafting clear messaging, incorporating relatable stories, and designing strong calls to action. He also delves into the evolution of web content and SEO, stressing the importance of a website as the first point of contact for clients. Listeners will discover the Eight Essential Elements for a small business website.

Learn more about Distill Your Story at:
https://distillyourstory.com/

Follow on Social at:

Facebook: https://www.facebook.com/storydistiller/

Instagram: https://www.instagram.com/distillyourstory/

LinkedIn: https://www.linkedin.com/in/ryanholck

"PR, when done correctly, can raise the value of whatever you're doing."

Episode 204 of The Smart Agents Podcast features Mitch Carson, seasoned professional speaker and PR expert, to dive into the world of publicity. Mitch shares how real estate agents can harness the power of media to boost their credibility and stand out in a crowded market. 

He highlights the importance of presenting yourself in the right way and making the most of media opportunities to get ahead of the competition. Mitch also talks about how to build strong relationships with media outlets and offers practical tips for turning media coverage into leads and long-term credibility.

Want to learn about media and exposure possibilities?

Book a one-on-one call with Mitch at: http://getinterviewedguaranteed.com/meetwithmitch

"It's really the real estate dream, why everybody got into the business in the first place... having the time back and being able to be a business owner instead of an operator."

Episode 203 of The Smart Agents Podcast features Jess Lenouvel, Founder of The Listings Lab. Following her 15-year real estate career, Jess launched The Listings Lab and has helped countless real estate professionals scale their businesses to the ones they’ve always dreamed of.

Throughout our conversation, Jess emphasizes the importance of treating real estate as a business from day one and allocating resources strategically. She highlights the power of social media and email marketing in attracting and nurturing an audience. Jess also discusses the key steps to scaling a real estate business, including systematizing operations and hiring the right team members.

Get your copy of More Money, Less Hustle: Becoming The 7-Figure Real Estate Agent at: https://a.co/d/5GfRjrB

Check out The Listings Lab at: https://www.thelistingslab.com/

Follow Jess👇

Instagram: https://www.instagram.com/jesslenouvel
Facebook: https://www.facebook.com/groups/thelistingslab
YouTube: https://www.youtube.com/@jess_lenouvel

"Nobody sells their home unless there is a need, want and desire to do so. So, we need to start with the outcome in mind. "

Episode 202 of The Smart Agents Podcast features Bill Walsh, the "King of Objection Handling" and Founder of The Objection Box. Helping entrepreneurs scale their businesses to achieve financial freedom, Bill focuses on attacking common objections by identifying what he calls the North Star of a sale.

Throughout our conversation, Bill emphasizes the importance of building confidence through hard work and preparation. He discusses the concept of smoke screens buyers put up and how to get to the real objections. He also talks about the importance of understanding the client's desired outcome and using that to guide the conversation.

Bill shares his approach to objection handling and the five main objections he focuses on: think about it, partner, money, fear, and logistics.

Join The Object Box Community on Facebook: https://www.facebook.com/share/g/2MDN9Fp2oNUsFFuv/

Where to Follow Bill Walsh:

Instagram: https://www.instagram.com/billwalshofficial
Facebook: https://www.facebook.com/bill.walsh.31105
YouTube: https://www.youtube.com/@TheObjectionBox
LinkedIn: https://www.linkedin.com/in/bill-walsh-941678113/

"Instead of moving to where we knew people, we chose a completely different area."

Episode 201 of The Smart Agents Podcast features returning guest Katie McCowen. After building a thriving real estate career in Florida, Katie moved to Wisconsin and had to build a new sphere of influence from scratch. She'll discuss the innovative strategies she used to establish herself, including leveraging video content to showcase the area and provide valuable information to potential clients.

Katie's story is a testament to the power of creating personal connections with clients, both online and offline. She emphasizes the importance of adapting to different market dynamics and finding unique ways to stand out as an agent. Plus, Katie will highlight the critical role of choosing the right brokerage and the benefits of ongoing training and support.

Whether you're a real estate agent starting fresh in a new market or looking to refine your strategies, Katie's insights will provide invaluable takeaways:

Follow Katie on Instagram at: https://www.instagram.com/movetowisconsin/

"When you're positioned as an authority in your local market, in your niche, in your area of expertise, people want to come to you."

Welcome to the 200th episode of The Smart Agents Podcast! We’re celebrating this milestone with a very special guest: Calvin Curry, the visionary founder and CEO of Authorify. Calvin's journey from landscaping to real estate, and eventually to leading one of the most innovative marketing companies for real estate agents, is nothing short of inspiring.

In this episode, Calvin shares his extensive background, starting as a real estate agent in 2006 and discovering his passion for direct response marketing. He discusses the early days of using long-form sales letters and transitioning to the more authoritative approach of book marketing. Calvin’s insights on how a book can dramatically shift client perception and boost conversion rates are game-changers for agents looking to stand out in a crowded market.

Calvin also delves into the evolution of Authorify, explaining how the company evolved from Smart Agents to better align with its mission of elevating businesses through authoritative branding. He highlights the importance of personal branding for real estate agents and provides valuable tips on building authority and trust within your market.

Tune in to hear Calvin's expert advice on leveraging books to enhance your credibility, his thoughts on the shifting landscape of real estate marketing, and how you can position yourself as the go-to expert in your community. Whether you’re a seasoned agent or just starting, this episode is packed with actionable insights to help you elevate your business with authority.

FREE GIFT 👇👇👇

Get your own Free Digital Sample of the Home Selling Tips Book at: https://authorify.com/sample 

"Whether you're an agent, whether you're in title, whether you're a lender, whatever you are, it's all relationships." "Too much of our industry has been built on the thought that I got to do it all myself, where really you got to look for
the helper."

Episode 199 of The Smart Agents Podcast Jacki Semerau Tait, The Queen Of Relational Real Estate. Based in Flagstaff, Arizona, Jacki is a top-producing realtor, acclaimed real estate coach, and best-selling author who has achieved remarkable success after facing a major setback. Once down to her last $4, Jacki has rebounded to achieve Top 1% status with her group for five consecutive years.

Throughout our conversation, Jacki shares invaluable lessons from her journey of rebuilding her business. She delves into the pivotal role that relationships have played in her success and offers insights on why setting boundaries with clients is crucial. Whether you're a seasoned agent or just starting out, Jacki's story and advice will inspire you to build stronger relationships and establish a thriving real estate business.

Follow Jacki at:

Instagram: https://www.instagram.com/jacki.semerau.tait

Youtube: https://www.youtube.com/@realestatesuccesscoach

Facebook: https://www.facebook.com/StepsToStrength

LinkedIn: https://www.linkedin.com/in/jackitait/

"Whether you're an agent, whether you're in title, whether you're a lender, whatever you are, it's all relationships."

Episode 198 of The Smart Agents Podcast features Bishoy M. Habib, Esq., co-founder of CapStar Real Estate. With an extensive law background, operating Legacy Legal, Bishoy shares how the two careers have intersected and the success he is having.

Explore the unique strategies that have propelled CapStar Real Estate to success, and learn how to think outside the box to attract clients and build a strong brand. Bishoy delves into the power of social media for real estate professionals, offering tips on creating valuable and relatable content to engage your audience.

Whether you're a seasoned agent or a broker looking to revolutionize your business, this podcast provides actionable insights and fresh perspectives on modern real estate practices. Discover how non-traditional methods can help you navigate the market, close deals smoothly and build a trustworthy and credible brand.

Follow Bishoy at:

Instagram: https://www.instagram.com/attorneybishoy/

Youtube: https://www.youtube.com/@attorneybishoy

LinkedIn: https://www.linkedin.com/in/bishoyhabib

TikTok: https://www.tiktok.com/@attorneybishoy

"Knowing what your intention behind the outcome you want to receive from that ask, that offer is the most crucial point.”

Episode 197 of The Smart Agents Podcast features Jocelynn Flowers, CEO and founder of J. Flowers Marketing. Shares her invaluable insights on digital marketing and the art of creating intentional impact, Jocelynn underscores the importance of consistency in digital marketing efforts and the necessity of building trust and rapport with your audience.

Jocelynn reveals the power of authenticity and staying true to oneself as the face of your brand. She offers practical advice to entrepreneurs, encouraging them to focus on one or two platforms they are most comfortable with, and to be steadfast and consistent in their content creation. Emphasizing the need to provide genuine value to your audience, Jocelynn stresses the importance of having a clear intention behind every marketing effort.

Check out J Flowers Marketing at: https://jflowersmarketing.com/