Our Latest Podcast Episodes

Episode 147: Harnessing The Power Of TikTok To Close 57 Deals As A Rookie Agent

July 10 2023

“From that point ...

“From that point on I was like, ‘I’m not even going to cold call anymore, I’m just going to double-down on this!

Episode 147 of The Smart Agents Podcast features Conor Kelly. Based in Vancouver and just a little over 2 years into his real estate career, Conor has gone all in on Social Media, specifically TikTok to drive business. In his first year alone, Conor closed 57 deals and is now managing a team of 20.

Throughout our conversation, he shares how he first broke through on TikTok, tips for creating content as a social media newbie and dives deep into what type of content performs best on the platform.

 

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Episode 133: Top Tips For Crafting An Engaging Elevator Pitch

April 3 2023

"If you don't have an interesting, compelling introduction no one's even going to bother listening to the rest of that ...

"If you don't have an interesting, compelling introduction no one's even going to bother listening to the rest of that pitch.

In a world of instant gratification, people's attention spans are at an all-time low. Recent studies show you have about 8 seconds to make an impression.

So, to help real estate agents combat that, Episode 133 of The Smart Agents Podcast features The Message Master, Glenn Rudin. Throughout our conversation, Glenn shares his tips and advice for perfecting your elevator pitch. He breaks down the top three components of a winning pitch and shares practical tips for leaving your audience and potential clients wanting to hear more.

 

Check out more from Glenn at: https://www.alwaysbeencreative.com/

Get Glenn’s Book, A Brand In Your Hand at: https://www.alwaysbeencreative.com/a-brand-in-your-hand

 

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Episode 76: Are You Using LinkedIn To Its Full Potential?

May 4 2022

“Instead of asking yourself ‘What are other people doing on LinkedIn?’ change the question to, ‘What benefit could I, a smart real estate agent gain from LinkedIn?’ and go that way. Even if most people don’t try it."

“Instead of asking yourself ‘What are other people doing on LinkedIn?’ change the question to, ‘What benefit could I, a smart real estate agent gain from LinkedIn?’ and go that way. Even if most people don’t try it."

Episode 76 of The Smart Agents Podcast features LinkedIn expert Daniel Alfon. Since joining the platform in early 2004, Daniel has mastered how to best use it in order to grow your business.

“You have to stop treating it like a social media platform and treat it like your website.”

Throughout our conversation, Daniel shares tips for realtors and business professionals alike to leverage their LinkedIn profiles to bring in high-quality leads and become a pipeline of referral business.  

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Episode 75: Andrew Valdez-Johnston Shares His Systematic Approach To Building His Real Estate Business

May 4 2022

“When you're in real estate, you have to be curious about the market."

“When you're in real estate, you have to be curious about the market."

​​Episode 75 of The Smart Agents Podcast features our conversation with Hampton Roads, Virginia-based agent Andrew Valdez Johnston. Currently serving in the United States Navy, Andrew first broke into the real estate industry through his own investments.

"You have to be curious about the overall economy. You have to be curious about your client. But most importantly, you have to take action on those curiosities.”

Throughout our conversation, Andrew shares how he got his start in real estate, how his time in the Navy has shaped the way he does business and what he calls VJ's Home System Model.

 

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Episode 74: Michelle Johnson On Making Sure All Agents Are "Prepared Agents"

May 4 2022

“There is so much out there for lead gen, marketing and building you sphere… but there is very little on how to structure and set up your real estate business.”

“There is so much out there for lead gen, marketing and building you sphere… but there is very little on how to structure and set up your real estate business.”

Episode 74 of The Smart Agents Podcast features our conversation with Michele Johnson, founder of The Prepared Agent. Based in Central Pennsylvania, Michele entered the real estate industry under two fantastic mentors, allowing her to seek their guidance whenever a new situation arose.

Knowing that her experience is not the same that all new agents have had, Michele began to focus on creating comprehensive training materials for new agents. The goal of The Prepared Agent is, as she says,  help new agents hit the ground running and give you the confidence needed to build a successful real estate business.

Throughout our conversation, Michele shares why she decided to launch The Prepared Agent and what types of training she feels is most needed for new agents.

 



 

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Episode 73: Terry Trexler Talks Putting The Real Back In Real Estate

May 4 2022

“It’s transitioned from where I thought I always needed to be selling… then I figured it out that it’s not about that.”

“It’s transitioned from where I thought I always needed to be selling… then I figured it out that it’s not about that.”

Episode 73 of The Smart Agents Podcast features our conversation with Virginia-based Terry Trexler. Over the course of his more than 20-year career, Terry has seen how agents have become more and more reliant on technology. 

While all of the tools at our disposal are great, Terry says what he has gotten the most success from is by forming meaningful relationships with clients.

“If you can develop those relationships, stay in touch and be real about it… Those are really the three things that I try and focus everything on.”

“It's worked out pretty well. It feels so much better than the way it used to chasing leads.”

Throughout our conversation, Terry shares his tips and advice for putting the real back in real estate.



 

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Episode 72: Paula Beckford-Harrilal Talks Helping Her Clients Build Generational Wealth

May 4 2022

“When you own homes and they talk about generational wealth, it starts there.”

“When you own homes and they talk about generational wealth, it starts there.”

Episode 72 of The Smart Agents Podcast features our conversation with Tampa-based agent Paula Beckford-Harrilal. Just a month into her real estate career the COVID Pandemic took over our lives, but that has not deterred Paula one bit.

“It pushed us all to be creative and find ways to outreach in a meaningful way.”

As she approaches the two year anniversary of breaking into real estate, Paula shares how she has found tremendous success building a robust buyer client pipeline through educating buyers on all that is available to them.

"I think there are so many misconceptions about home ownership and often people are just afraid of the process.”


 

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Episode 71: Standing Out In A Crowded Market

May 4 2022

“Just because you have a nice photo, a logo and a tagline does not mean you have a well-developed and displayed brand.”

“Just because you have a nice photo, a logo and a tagline does not mean you have a well-developed and displayed brand.”

Episode 71 of The Smart Agents Podcast features our conversation with Tonya Eberhart and Michael Carr of BrandFace sharing how to take your business to the next level by developing a personal brand.

“People need to know what you stand for.”

It’s no longer enough to just have a fancy logo and your face on a billboard, with so many agents saturating markets and the ability for prospective customers to search you online, it’s imperative for you to really tell your personal story.

Throughout our conversation, Michael and Tonya share tips for defining your personal brand as well as defining the type of customer you want to work with.  

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Episode 70: Jason Gladu Talks Lead Generation and Business Growth

May 4 2022

"You really got to focus providing what is interesting, what do we think people are going to find novel or exciting."

"You really got to focus providing what is interesting, what do we think people are going to find novel or exciting."

Episode 70 of The Smart Agents Podcast features our conversation with Jason Gladu, President of Avani Media. With his extensive knowledge of outbound marketing and content syndication, Jason shares his tips for maximizing lead generation through your digital content.

As the President of a quickly growing business, Jason gives his advice for any agents looking to start their own small teams. He shares how he has grown his own business by focusing on company culture.

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Episode 69: Multi-Family Investor Shares Tips All Realtors Should Hear

May 4 2022

“You’ve got to find a way to keep that cash flow coming in, otherwise you're going to keep working every single day of your life.”

“You’ve got to find a way to keep that cash flow coming in, otherwise you're going to keep working every single day of your life.”

Want to make money while you sleep?

If so, you can’t miss this!

Episode 69 of The Smart Agents Podcast features Co-Founder of Invictus Capital and author of the best-seller, Passive Investing Made Simple, Anthony Vicino.

As a highly successful multi-family property investor, Anthony shares his tips for real estate professionals both working with investors and those looking to create a stream of income for themselves outside of their day-to-day life.

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